Online language learning market size to grow by USD 29.96 billion from 2021 to 2026: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 16, 2023 /PRNewswire/ -- The global online language learning market size is estimated to increase by USD 29.96 billion from 2021 to 2026. The market's growth momentum will accelerate at a CAGR of 18.77% during the forecast period - request a sample report

Global online language learning market – Vendor analysis
Vendor offerings -

• Cengage Learning Inc. - The company offers online language learning books such as Teaching English as a Second or Foreign Language.
• Duolingo Inc. - The company offers online language learning courses such as French, Spanish, Japanese, Korean, Chinese, Hindi, German, Italian, Russian, Arabic and Italian.
• EF Education First Ltd. - The company offers a range of widely recognized certificates in various languages such as English, French, Spanish, German, Italian, Mandarin, and Japanese.
• Houghton Mifflin Harcourt Co. - The company offers Spanish and French programs to students.
• For details on vendors and their offerings – Buy the report!

Vendor landscape –

The global online language learning market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors in the market are Babbel GmbH, Benesse Holdings Inc., Busuu Ltd., Cengage Learning Inc., Duolingo Inc., Educational Testing Service, EF Education First Ltd., Enux Education Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., Linguarama International Ltd., Linguatronics LC, McGraw Hill Education Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako Oy, Think and Learn Pvt. Ltd., and Voxy Inc. and others.

The key players in the market are adopting strategic developments to increase their market share across the world. The key competitive criteria in the market are price, quality, and innovation. However, the ultimate purchase decision is based on the price.

Global online language learning market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global online language learning market - Segmentation assessment

Segment overview
Technavio has segmented the market based on product (courses, solutions, and apps) and language (English, Mandarin, Spanish, and others). 

• The courses segment will grow at a significant rate during the forecast period. The growth of this segment is driven by factors such as the rapid growth of self-paced e-learning. In addition, vendors are designing courses that are compatible with smart gadgets. These factors will fuel the growth of the courses segment of the market.

Geography overview
Based on geography, the global online language learning market is segmented into APAC, Europe, North America, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global online language learning market.

• APAC will account for 45% of the market's growth during the forecast period. China and India are the key contributors to the online language learning market in the region. Moreover, market growth in this region will be faster than the growth of the market in other regions. The increasing enrollment of Asian students into foreign universities in North America and Europe and the emergence of Asia as a global hub for manufacturing and services will drive the online language learning market growth in APAC during the forecast period.

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Global online language learning market – Market dynamics

Leading drivers - The cost benefits and flexibility of online language learning are driving the growth of the market. Online language learning programs do not have to incur costs associated with classroom space, equipment, and other physical amenities. The necessary software and hardware are the minimum requirements for an online language learning program. Other user benefits include easy registration, flexibility of timings, customized learning materials, live chats and forums, immediate feedback on quizzes and tests, and self-paced learning. Thus, the low cost of online language learning, coupled with its benefits, will drive the growth of the global online language learning market.

Key trends - Artificial Intelligence (AI) in language learning is a key trend in the market. The adoption of AI in language learning reduces the time taken to learn a language when compared to traditional methods of language learning. The curriculum of online language learning platforms is customized as per the needs of learners. The implementation of AI in language learning is in the nascent stage. However, it is expected to gain traction during the forecast period.

Major challenges - The threat from open sources is challenging the market's growth. The adoption of MOOCs is increasing globally. Coursera, edX, XuetangX, Udacity, and FutureLearn are some of the top MOOCs platforms in terms of the number of registered users. The providers of open sources of online language learning courses are collaborating with educational institutions. For instance, Duolingo is targeting India and China, which are among the biggest emerging markets for language learning. Thus, the growing collaborations between MOOC providers and educational institutions will hamper the growth of the global online language learning market.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this online language learning market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the online language learning market between 2022 and 2026
• Precise estimation of the size of the online language learning market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the online language learning market across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of online language learning market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Language
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Language

• 5.1 Market segments 
• Exhibit 25: Chart on Language - Market share 2021-2026 (%)
• Exhibit 26: Data Table on Language - Market share 2021-2026 (%)

• 5.2 Comparison by Language 
• Exhibit 27: Chart on Comparison by Language
• Exhibit 28: Data Table on Comparison by Language

• 5.3 English - Market size and forecast 2021-2026
• Exhibit 29: Chart on English - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on English - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on English - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on English - Year-over-year growth 2021-2026 (%)

• 5.4 Mandarin - Market size and forecast 2021-2026
• Exhibit 33: Chart on Mandarin - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Mandarin - Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Mandarin - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Mandarin - Year-over-year growth 2021-2026 (%)

• 5.5 Spanish - Market size and forecast 2021-2026
• Exhibit 37: Chart on Spanish - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Data Table on Spanish - Market size and forecast 2021-2026 ($ million)
• Exhibit 39: Chart on Spanish - Year-over-year growth 2021-2026 (%)
• Exhibit 40: Data Table on Spanish - Year-over-year growth 2021-2026 (%)

• 5.6 Others - Market size and forecast 2021-2026
• Exhibit 41: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 42: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 44: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.7 Market opportunity by Language 
• Exhibit 45: Market opportunity by Language ($ million)

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 46: Chart on Product - Market share 2021-2026 (%)
• Exhibit 47: Data Table on Product - Market share 2021-2026 (%)

• 6.2 Comparison by Product 
• Exhibit 48: Chart on Comparison by Product
• Exhibit 49: Data Table on Comparison by Product

• 6.3 Courses - Market size and forecast 2021-2026
• Exhibit 50: Chart on Courses - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on Courses - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on Courses - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Courses - Year-over-year growth 2021-2026 (%)

• 6.4 Solutions - Market size and forecast 2021-2026
• Exhibit 54: Chart on Solutions - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Solutions - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Solutions - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Solutions - Year-over-year growth 2021-2026 (%)

• 6.5 Apps - Market size and forecast 2021-2026
• Exhibit 58: Chart on Apps - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Apps - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Apps - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Apps - Year-over-year growth 2021-2026 (%)

• 6.6 Market opportunity by Product 
• Exhibit 62: Market opportunity by Product ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 64: Chart on Market share by geography 2021-2026 (%)
• Exhibit 65: Data Table on Market share by geography 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 66: Chart on Geographic comparison
• Exhibit 67: Data Table on Geographic comparison

• 8.3 APAC - Market size and forecast 2021-2026
• Exhibit 68: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 8.4 Europe - Market size and forecast 2021-2026
• Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 8.5 North America - Market size and forecast 2021-2026
• Exhibit 76: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 8.6 South America - Market size and forecast 2021-2026
• Exhibit 80: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 81: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 82: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 8.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 84: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 85: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 86: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 8.8 China - Market size and forecast 2021-2026
• Exhibit 88: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 89: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 90: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on China - Year-over-year growth 2021-2026 (%)

• 8.9 US - Market size and forecast 2021-2026
• Exhibit 92: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 93: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 94: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on US - Year-over-year growth 2021-2026 (%)

• 8.10 India - Market size and forecast 2021-2026 
• Exhibit 96: Chart on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 97: Data Table on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 98: Chart on India - Year-over-year growth 2021-2026 (%)
• Exhibit 99: Data Table on India - Year-over-year growth 2021-2026 (%)

• 8.11 UK - Market size and forecast 2021-2026
• Exhibit 100: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 101: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 102: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 103: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 8.12 Spain - Market size and forecast 2021-2026
• Exhibit 104: Chart on Spain - Market size and forecast 2021-2026 ($ million)
• Exhibit 105: Data Table on Spain - Market size and forecast 2021-2026 ($ million)
• Exhibit 106: Chart on Spain - Year-over-year growth 2021-2026 (%)
• Exhibit 107: Data Table on Spain - Year-over-year growth 2021-2026 (%)

• 8.13 Market opportunity by geography 
• Exhibit 108: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape 
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption 
• Exhibit 111: Overview on factors of disruption

• 10.4 Industry risks 
• Exhibit 112: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered 
• Exhibit 113: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 11.3 Cengage Learning Inc. 
• Exhibit 115: Cengage Learning Inc. - Overview
• Exhibit 116: Cengage Learning Inc. - Product / Service
• Exhibit 117: Cengage Learning Inc. - Key offerings

• 11.4 Duolingo Inc. 
• Exhibit 118: Duolingo Inc. - Overview
• Exhibit 119: Duolingo Inc. - Product / Service
• Exhibit 120: Duolingo Inc. - Key offerings

• 11.5 EF Education First Ltd. 
• Exhibit 121: EF Education First Ltd. - Overview
• Exhibit 122: EF Education First Ltd. - Product / Service
• Exhibit 123: EF Education First Ltd. - Key offerings

• 11.6 Houghton Mifflin Harcourt Co. 
• Exhibit 124: Houghton Mifflin Harcourt Co. - Overview
• Exhibit 125: Houghton Mifflin Harcourt Co. - Business segments
• Exhibit 126: Houghton Mifflin Harcourt Co. - Key offerings
• Exhibit 127: Houghton Mifflin Harcourt Co. - Segment focus

• 11.7 IXL Learning Inc. 
• Exhibit 128: IXL Learning Inc. - Overview
• Exhibit 129: IXL Learning Inc. - Product / Service
• Exhibit 130: IXL Learning Inc. - Key offerings

• 11.8 McGraw Hill Education Inc. 
• Exhibit 131: McGraw Hill Education Inc. - Overview
• Exhibit 132: McGraw Hill Education Inc. - Business segments
• Exhibit 133: McGraw Hill Education Inc. - Key offerings
• Exhibit 134: McGraw Hill Education Inc. - Segment focus

• 11.9 New Oriental Education and Technology Group Inc.
• Exhibit 135: New Oriental Education and Technology Group Inc. - Overview
• Exhibit 136: New Oriental Education and Technology Group Inc. - Business segments
• Exhibit 137: New Oriental Education and Technology Group Inc. - Key offerings
• Exhibit 138: New Oriental Education and Technology Group Inc. - Segment focus

• 11.10 Pearson Plc 
• Exhibit 139: Pearson Plc - Overview
• Exhibit 140: Pearson Plc - Business segments
• Exhibit 141: Pearson Plc - Key offerings
• Exhibit 142: Pearson Plc - Segment focus

• 11.11 Sanako Oy 
• Exhibit 143: Sanako Oy - Overview
• Exhibit 144: Sanako Oy - Product / Service
• Exhibit 145: Sanako Oy - Key offerings

• 11.12 Voxy Inc. 
• Exhibit 146: Voxy Inc. - Overview
• Exhibit 147: Voxy Inc. - Product / Service
• Exhibit 148: Voxy Inc. - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 149: Inclusions checklist
• Exhibit 150: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 151: Currency conversion rates for US$

• 12.4 Research methodology 
• Exhibit 152: Research methodology
• Exhibit 153: Validation techniques employed for market sizing
• Exhibit 154: Information sources

• 12.5 List of abbreviations 
• Exhibit 155: List of abbreviations

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