Maternity Support Products Market to grow by USD 149.03 Mn by 2026, Market segmentation based on Distribution Channel, Product, and Geography - Technavio

NEW YORK, Oct. 27, 2022 /PRNewswire/ -- The maternity support products market research report provides a detailed analysis of emerging market trends, regional outlook, competitive landscape, and a comprehensive analysis of different market segments. The maternity support products market is poised to grow by USD 149.03 million from 2021 to 2026, at a CAGR of 8.66% during the forecast period. 

The global maternity support products market is a competitive and fragmented market due to the presence of numerous international and regional brands globally.   In this market, competitors distinguish themselves through product quality, innovation, product features, product pricing, and product portfolio. They also focus on business expansion and product innovation to increase their profit margins and market share.  ASOS plc, BLANQI, Belly Bandit, Comfytopia Europe BV, Ingrid and Isabel LLC, It's You Babe LLC, ITA-MED Co., and Marquee Brands are some of the prominent vendors in the global maternity support products market. Pregnant women need a lot of comfort and convenience. Therefore, the demand for innovative products could solve all their requirements.

• ASOS Plc: The company offers maternity support products such as expandable maternity jeans, swimwear, nursing tops, and dresses, under the brand names ASOS Maternity, Mamalicious, and New Look.
• BLANQI: The company offers maternity support products such as expandable maternity jeans, swimwear, nursing tops, and dresses, under the brand names ASOS Maternity, Mamalicious, and New Look.
• Advin Health Care: The company offers maternity support products such as belly support bands and belts, under the brand names Upsie Belly, Belly Boost, and Flawless Belly.
• Belly Bandit: The company offers maternity support products such as belly support bands and belts, under the brand names Upsie Belly, Belly Boost and Flawless Belly.
• Carriwell Aps: The company offers maternity support products such as underwear and maternity belts that will be comfortable and supportive throughout pregnancy.

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• By Distribution Channel 
• Offline 
• Pregnancy support wear, maternity shapewear, and other items sold under maternity support products are primarily distributed offline through retail establishments such as specialty shops, hypermarkets, department stores, drugstores, and warehouse clubs. As a result, the majority of the money generated by the global market comes from these retail forms. The offline distribution channel accounts for more than 90% of the total sales in the worldwide maternity support goods market, with a significant portion coming from retail formats.
• Online
• By Product
• Maternity support wear 
• Products such as belly bands and maternity support belts are considered in this segment. Such products are widely used by pregnant women for abdominal support and to maintain a good body posture. Belly bands and maternity support belts can be used easily by expectant mothers during pregnancy and the postpartum period. Belly bands and support belts are specially designed in such a way that they can support the lower back and abdomen of a pregnant woman.
• Maternity shapewear
• By Geography
• North America
• North America will contribute 36% of the market's growth over the forecasted timeframe. In North America, the market for maternity support items is mostly centered in the US. The expansion of maternity support goods in North America will be aided by the entrance of new vendors and the rise in product launches during the forecast period.
• Europe
• APAC
• Middle East and Africa
• South America

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• What was the size of the global maternity support products industry by value?
• What will be the size of the global maternity support products industry in 2026?
• What factors are affecting the strength of competition in the global maternity support products industry?
• How has the industry performed over the last five years?
• What are the main segments that make up the global maternity support products market?

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The maternity support products market research report presents critical information and factual data about the maternity support products industry, with an overall statistical study of this market based on market drivers, market limitations, and its future prospects. The widespread trends and opportunities are also taken into consideration in the maternity support products market study.

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1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 18: Five forces analysis - Comparison between2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

• 5.1 Market segments
• Exhibit 25: Chart on Distribution Channel - Market share 2021-2026 (%)
• Exhibit 26: Data Table on Distribution Channel - Market share 2021-2026 (%)

• 5.2 Comparison by Distribution Channel 
• Exhibit 27: Chart on Comparison by Distribution Channel
• Exhibit 28: Data Table on Comparison by Distribution Channel

• 5.3 Offline - Market size and forecast 2021-2026 
• Exhibit 29: Chart on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Offline - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Offline - Year-over-year growth 2021-2026 (%)

• 5.4 Online - Market size and forecast 2021-2026 
• Exhibit 33: Chart on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Distribution Channel 
• Exhibit 37: Market opportunity by Distribution Channel ($ million)

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 38: Chart on Product - Market share 2021-2026 (%)
• Exhibit 39: Data Table on Product - Market share 2021-2026 (%)

• 6.2 Comparison by Product 
• Exhibit 40: Chart on Comparison by Product
• Exhibit 41: Data Table on Comparison by Product

• 6.3 Maternity support wear - Market size and forecast 2021-2026 
• Exhibit 42: Chart on Maternity support wear - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on Maternity support wear - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on Maternity support wear - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on Maternity support wear - Year-over-year growth 2021-2026 (%)

• 6.4 Maternity shapewear - Market size and forecast 2021-2026 
• Exhibit 46: Chart on Maternity shapewear - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Maternity shapewear - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Maternity shapewear - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Maternity shapewear - Year-over-year growth 2021-2026 (%)

• 6.5 Market opportunity by Product 
• Exhibit 50: Market opportunity by Product ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 51: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 52: Chart on Market share by geography 2021-2026 (%)
• Exhibit 53: Data Table on Market share by geography 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 54: Chart on Geographic comparison
• Exhibit 55: Data Table on Geographic comparison

• 8.3 North America - Market size and forecast 2021-2026 
• Exhibit 56: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 57: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 58: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 59: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 8.4 Europe - Market size and forecast 2021-2026 
• Exhibit 60: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 61: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 62: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 63: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 8.5 APAC - Market size and forecast 2021-2026 
• Exhibit 64: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 65: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 66: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 67: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 8.6 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 68: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 8.7 South America - Market size and forecast 2021-2026 
• Exhibit 72: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 8.8 US - Market size and forecast 2021-2026 
• Exhibit 76: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on US - Year-over-year growth 2021-2026 (%)

• 8.9 China - Market size and forecast 2021-2026 
• Exhibit 80: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 81: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 82: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on China - Year-over-year growth 2021-2026 (%)

• 8.10 Germany - Market size and forecast 2021-2026 
• Exhibit 84: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 85: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 86: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 8.11 UK - Market size and forecast 2021-2026 
• Exhibit 88: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 89: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 90: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 8.12 Australia - Market size and forecast 2021-2026 
• Exhibit 92: Chart on Australia - Market size and forecast 2021-2026 ($ million)
• Exhibit 93: Data Table on Australia - Market size and forecast 2021-2026 ($ million)
• Exhibit 94: Chart on Australia - Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on Australia - Year-over-year growth 2021-2026 (%)

• 8.13 Market opportunity by geography 
• Exhibit 96: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 97: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 98: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 99: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 100: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 101: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 102: Matrix on vendor position and classification

• 11.3 ASOS plc
• Exhibit 103: ASOS plc - Overview
• Exhibit 104: ASOS plc - Business segments
• Exhibit 105: ASOS plc - Key news
• Exhibit 106: ASOS plc - Key offerings
• Exhibit 107: ASOS plc - Segment focus

• 11.4 Belly Bandit
• Exhibit 108: Belly Bandit - Overview
• Exhibit 109: Belly Bandit - Business segments
• Exhibit 110: Belly Bandit - Key offerings
• Exhibit 111: Belly Bandit - Segment focus

• 11.5 BLANQI
• Exhibit 112: BLANQI - Overview
• Exhibit 113: BLANQI - Business segments
• Exhibit 114: BLANQI - Key offerings
• Exhibit 115: BLANQI - Segment focus

• 11.6 CABEA LLC
• Exhibit 116: CABEA LLC - Overview
• Exhibit 117: CABEA LLC - Business segments
• Exhibit 118: CABEA LLC - Key offerings
• Exhibit 119: CABEA LLC - Segment focus

• 11.7 Carriwell Aps
• Exhibit 120: Carriwell Aps - Overview
• Exhibit 121: Carriwell Aps - Business segments
• Exhibit 122: Carriwell Aps - Key offerings
• Exhibit 123: Carriwell Aps - Segment focus

• 11.8 Comfytopia Europe BV
• Exhibit 124: Comfytopia Europe BV - Overview
• Exhibit 125: Comfytopia Europe BV - Business segments
• Exhibit 126: Comfytopia Europe BV - Key offerings
• Exhibit 127: Comfytopia Europe BV - Segment focus

• 11.9 Ingrid and Isabel LLC 
• Exhibit 128: Ingrid and Isabel LLC - Overview
• Exhibit 129: Ingrid and Isabel LLC - Business segments
• Exhibit 130: Ingrid and Isabel LLC - Key offerings
• Exhibit 131: Ingrid and Isabel LLC - Segment focus

• 11.10 Its You Babe LLC
• Exhibit 132: Its You Babe LLC - Overview
• Exhibit 133: Its You Babe LLC - Business segments
• Exhibit 134: Its You Babe LLC - Key offerings
• Exhibit 135: Its You Babe LLC - Segment focus

• 11.11 ITA-MED Co.
• Exhibit 136: ITA-MED Co. - Overview
• Exhibit 137: ITA-MED Co. - Business segments
• Exhibit 138: ITA-MED Co. - Key offerings
• Exhibit 139: ITA-MED Co. - Segment focus

• 11.12 Marquee Brands
• Exhibit 140: Marquee Brands - Overview
• Exhibit 141: Marquee Brands - Product / Service
• Exhibit 142: Marquee Brands - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 143: Inclusions checklist
• Exhibit 144: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 145: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 146: Research methodology
• Exhibit 147: Validation techniques employed for market sizing
• Exhibit 148: Information sources

• 12.5 List of abbreviations 
• Exhibit 149: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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