Lion Brand Yarn, Faber-Castell Team Up on Crafting Kit to Help Kids Stomp Out Bullying

CLEVELAND, Sept. 16, 2020 /PRNewswire/ -- Today, Lion Brand Yarn Company and Faber-Castell® USA announced the release of the #HatNotHate special edition Quick Knit Loom, a fun and meaningful kit for crafters ages seven and older, produced through Faber-Castell's Creativity for Kids® brand. The collaboration is designed to support #HatNotHate, an anti-bullying campaign and Lion Brand's premier advocacy initiative. The kit allows crafters of any skill level to create two EZ-knit blue hats. Blue hats are the key assets of the #HatNotHate campaign.

"We couldn't be happier about partnering with Creativity for Kids on the #HatNotHate Quick Knit Loom kit," said Shira Blumenthal, Brand Ambassador for Lion Brand Yarn and founder of #HatNotHate. "With this easy-to-use product, children and adults who may not have been able to knit or crochet and want to contribute to the campaign can now use the kit's simple materials to make not one, but two blue hats, which they can either donate or keep as they stand with us in solidarity against bullying."

Founded by Blumenthal in 2018, #HatNotHate was born from its creator's own experience with youth bullying at the hands of a female classmate. Determined to ensure that bullying is no longer dismissed as an accepted part of growing up, and that no other child has to endure what she did, Blumenthal began collecting homemade, blue stitched hats from across the globe and distributing them to U.S. schools, culminating each year with a vast show of solidarity during National Bullying Prevention Month in October.

"Our mission is to enrich lives through creativity and self-expression, and that starts with childhood creativity," said Jamie Gallagher, CEO of Faber-Castell® USA. "With #HatNotHate, we saw an opportunity to foster that creative confidence in a whole new way, and even more importantly, share it with others. Bullying can often stifle the self-expression of our youth, and with this kit, we're proud to help Shira and #HatNotHate prevent that from happening."

Contained within the kit is everything a crafting novice needs to jump on board with #HatNotHate, including four balls of blue yarn, one round loom, one tassel/pom pom maker, one loom hook, one plastic needle, two needle threaders, and two branded #HatNotHate faux leather tags. Crafters can follow along with the kit's clearly written instructions and online video to complete two hats.

The release of the #HatNotHate Quick Knit Loom Kit is perfectly timed with the recent announcement that #HatNotHate's 2020 campaign goal of collecting 100,000 hats has been extended into 2021, meaning there's plenty of time for those who purchase the kit to keep contributing to the #HatNotHate cause. While 2020 has been a landmark year for #HatNotHate, including an official partnership with like-minded LGBTQ youth charity The It Gets Better Project, concerns around health and safety have resulted in the postponement of educational, in-person #HatNotHate assemblies at schools across the country. They will resume, along with hat distribution, in October of next year.

"We're thrilled that the #HatNotHate Quick Knit Loom kit will make it possible for more crafters, young and old, to continue to support #HatNotHate," Gallagher said, "and we're excited that Faber-Castell's Creativity for Kids can be on this journey with the #HatNotHate community as it stretches into the new year."

The special edition #HatNotHate Quick Knit Loom kit is now available for purchase at specialty toy retailers and major crafting retailers. It can also be purchased on Amazon, as well as CreativityforKids.com, LionBrand.com, HatNotHate.org and more.

About Faber-Castell:

Faber-Castell® USA is headquartered in Cleveland, Ohio and is part of the global network of Faber-Castell companies in countries such as Australia, Brazil and Malaysia. Faber-Castell was founded more than 259 years ago as a pencil manufacturer and today is known for its high-quality, professional art supplies and fine writing instruments and accessories. Faber-Castell Children's brands include Creativity for Kids® (CreativityforKids.com) and Faber-Castell Premium Children's Art Products (GreatArtStartsHere.com). For more information about Faber-Castell, head to FaberCastell.com.

About Lion Brand Yarn Company:

Lion Brand Yarn Company is a fifth generation, family-owned business, and one of the leading distributors of knitting and craft yarn in the United States. Lion Brand yarns are sold online and at craft chains, discount chains and independent shops across the country. Via their website, they ship to virtually every country in the world. More than 80 different types of yarn can be purchased on LionBrand.com, in addition to tools and accessories. Since 1878, Lion Brand has inspired and educated knitters and crocheters. Today, research shows that knitting and crocheting helps relieve stress through the soothing, repetitive motions of the craft and by helping people achieve a creative outlet that produces tangible and useful products. Among the company's recent triumphs are #StitchAroundTheWorld, the largest virtual crafting event in history, and "The Shi Show," a daily Facebook Live series hosted by brand ambassador Shira Blumenthal, who also founded the #HatNotHate anti-bullying campaign.

Contact:
Liza Grando
9542495730
[email protected]

SOURCE Faber-Castell USA

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