The Irish Whiskey Market Share is expected to increase by USD 1.54 billion from 2021 to 2026, according to the recent market study by Technavio. The report provides a detailed analysis of drivers & opportunities, top winning strategies, competitive scenario, future market trends, market size & estimations, and major investment pockets.
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Regional Market Outlook
34% of the market's growth will originate from Europe during the forecast period. Russian Federation and Germany are the key markets for Irish whiskey market in Europe. Market growth in this region will be faster than the growth of the market in South America and Africa.
Irish whiskey is widely preferred as an alcoholic beverage in the region will facilitate the Irish whiskey market growth in Europe over the forecast period.
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Irish Whiskey Market Facts at a Glance-
- Total Pages: 120
- Companies: 10+ – Including Asahi Group Holdings Ltd., Becle SAB de CV, Brown Forman Corp., Diageo Plc, G and J Distillers Ltd., Pernod Ricard SA, Suntory Holdings Ltd., Teeling Whiskey Co. Ltd., West Cork Distillers Ltd., and William Grant and Sons Ltd. among others
- Coverage: Key drivers, trends, and challenges; Product insights & news; Value chain analysis; Parent market analysis; Vendor landscape; COVID impact & recovery analysis
- Segments: Distribution channel (offline trade and online trade)
- Geographies: Europe (Russian Federation, Germany, and Ireland), North America (US), APAC (India), South America, and MEA
Vendor Insights-
The Irish whiskey market is concentrated and the vendors are deploying growth strategies such as quality, price, service, brand image, distribution, and marketing to compete in the market.
- Asahi Group Holdings Ltd.- The company offers a wide range of Irish whiskey through its subsidiary Nikka Whiskey.
- Becle SAB de CV- The company offers Irish whiskey through its subsidiary Old Bushmills Distillery Co.
- Diageo Plc- The company runs its operations in North America, Europe and Turkey, Africa, Latin America and Caribbean, and Asia Pacific. Moreover, the company offers Irish whiskey through its subsidiary Roe and Co.
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Latest Drivers & Trends of the Market-
- Irish Whiskey Market Driver:
- Increasing demand for premium whiskey:
A significant rise in per capita income in the US is increasing the demand for premium varieties of whiskey among consumers. Owing to the increasing demand, vendors offer premium varieties of whiskey. For instance, Micil Distillery launched two new Irish whiskeys, such as Micil Inverin small blended Irish whiskey with 46% ABV with a price range of $45 and Micil Earls Island Single Pot Still Irish Whiskey 46% ABV with a price range of $55. Premium varieties of whiskeys are widely preferred because of their authenticity, taste, and brand. Thus, increasing demand for premium whiskeys is expected to drive the growth of the Irish whiskey market in the US during the forecast period.
- Irish Whiskey Market Trend:
- Increasing demand for craft whiskey:
The demand for craft whiskey is increasing as they are perceived to be made with better-quality ingredients and offer a better taste. For instance, In November 2020, Craft Irish Whiskey Co. launched a new limited-edition Irish whiskey called The Taoscán Irish Whiskey. The demand for craft whiskey is expected to remain high during the forecast period owing to increasing demand from developed countries such as the US and Germany. The increasing demand for craft whiskey is leading to the opening of new distilleries across EMEA and the Americas. Thus, the growing demand for craft whiskey is expected to positively influence the growth of the market during the forecast period.
Find additional information about various other market Drivers & Trends mentioned in our FREE sample report.
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Whiskey Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025: The whiskey market share is expected to increase by USD 28.67 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 5.64%. To get more exclusive research insights: Download Free Sample Report
Irish Whiskey Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Decelerate at a CAGR of 5.33% |
Market growth 2022-2026 |
$ 1.54 billion |
Market structure |
Concentrated |
YoY growth (%) |
7.71 |
Regional analysis |
Europe, North America, APAC, South America, and MEA |
Performing market contribution |
Europe at 34% |
Key consumer countries |
US, Ireland, Russian Federation, Germany, and India |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Asahi Group Holdings Ltd., Becle SAB de CV, Brown Forman Corp., Diageo Plc, G and J Distillers Ltd., Pernod Ricard SA, Suntory Holdings Ltd., Teeling Whiskey Co. Ltd., West Cork Distillers Ltd., and William Grant and Sons Ltd. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period, |
Customization preview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
Exhibit 01: Parent market
2.2: Market Characteristics
2.3 Value chain analysis
Exhibit 02: Value chain analysis: Brewers
2.3.1 Inputs
2.3.2 Inbound logistics
2.3.3 Operations
2.3.4 Outbound logistics
2.3.5 Marketing and sales
2.3.6 Support activities
2.3.7 Innovation
3. Market Sizing
3.1 Market definition
Exhibit 03: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 04: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
3.4.1 Estimating growth rates for mature markets
Exhibit 05: Global - Market size and forecast 2021 - 2026 ($ million)
Exhibit 06: Global market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 07: Five forces analysis 2020 & 2025
4.2 Bargaining power of buyers
4.3 Bargaining power of suppliers
4.4 Threat of new entrants
4.5 Threat of substitutes
4.6 Threat of rivalry
4.7 Market condition
Exhibit 08: Market condition - Five forces 2021
5 Market Segmentation by Distribution channel
5.1 Market segments
The segments covered in this chapter are:
- Offline trade
- Online trade
Exhibit 09: Distribution channel - Market share 2021-2026 (%)
5.2 Comparison by Distribution channel
Exhibit 10: Comparison by Distribution channel
5.3 Offline trade - Market size and forecast 2021-2026
Exhibit 11: Offline trade - Market size and forecast 2021-2026 ($ million)
Exhibit 12: Offline trade - Year-over-year growth 2021-2026 (%)
5.4 Online trade - Market size and forecast 2021-2026
Exhibit 13: Online trade - Market size and forecast 2021-2026 ($ million)
Exhibit 14: Online trade - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by Distribution channel
Exhibit 15: Market opportunity by Distribution channel
6 Customer landscape
6.1 Overview
Exhibit 16: Customer landscape
7 Geographic Landscape
7.1 Geographic segmentation
Exhibit 17: Market share by geography 2021-2026 (%)
7.2 Geographic comparison
Exhibit 18: Geographic comparison
7.3 Europe - Market size and forecast 2021-2026
Exhibit 19: Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 20: Europe - Year-over-year growth 2021-2026 (%)
7.4 North America - Market size and forecast 2021-2026
Exhibit 21: North America - Market size and forecast 2021-2026 ($ million)
Exhibit 22: North America - Year-over-year growth 2021-2026 (%)
7.5 APAC - Market size and forecast 2021-2026
Exhibit 23: APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 24: APAC - Year-over-year growth 2021-2026 (%)
7.6 South America - Market size and forecast 2021-2026
Exhibit 25: South America - Market size and forecast 2021-2026 ($ million)
Exhibit 26: South America - Year-over-year growth 2021-2026 (%)
7.7 MEA - Market size and forecast 2021-2026
Exhibit 27: MEA - Market size and forecast 2021-2026 ($ million)
Exhibit 28: MEA - Year-over-year growth 2021-2026 (%)
7.8 Key leading countries
Exhibit 29: Key leading countries
7.9 Market opportunity by geography
Exhibit 30: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Increasing demand for premium whiskey
8.1.2 Increasing use of online sales channels
8.1.3 Increased consumption of alcoholic beverages among women
8.2 Market challenges
8.2.1 Growing health awareness among consumers
8.2.2 Campaigns against alcohol consumption
8.2.3 Growing competition from other alcoholic beverages
Exhibit 31: Impact of drivers and challenges
8.3 Market trends
8.3.1 Increasing demand for craft whiskey
8.3.2 Rising population of millennials worldwide
8.3.3 Whiskey-based tourism
9. Vendor Landscape
9.1 Competitive scenario
9.2 Vendor landscape
Exhibit 32: Vendor Landscape
9.3 Landscape disruption
Exhibit 33: Landscape disruption
9.4 Industry risks
Exhibit 34: Industry risks
10. Vendor Analysis
10.1 Vendors covered
Exhibit 35: Vendors covered
10.2 Market positioning of vendors
Exhibit 36: Market positioning of vendors
10.3 Asahi Group Holdings Ltd
Exhibit 37: Asahi Group Holdings Ltd. - Overview
Exhibit 38: Asahi Group Holdings Ltd. - Business segments
Exhibit 39: Asahi Group Holdings Ltd. - Key offerings
Exhibit 40: Asahi Group Holdings Ltd. - Segment focus
10.4 Becle SAB de CV
Exhibit 41: Becle SAB de CV - Overview
Exhibit 42: Becle SAB de CV - Business segments
Exhibit 43: Becle SAB de CV - Key offerings
Exhibit 44: Becle SAB de CV - Segment focus
10.5 Brown Forman Corp.
Exhibit 45: Brown Forman Corp. - Overview
Exhibit 46: Brown Forman Corp. - Product and service
Exhibit 47: Brown Forman Corp. - Key offerings
10.6 Diageo Plc
Exhibit 48: Diageo Plc - Overview
Exhibit 49: Diageo Plc - Business segments
Exhibit 50: Diageo Plc - Key offerings
Exhibit 51: Diageo Plc - Segment focus
10.7 G and J Distillers Ltd.
Exhibit 52: G and J Distillers Ltd. - Overview
Exhibit 53: G and J Distillers Ltd. - Product and service
Exhibit 54: G and J Distillers Ltd. - Key offerings
10.8 Pernod Ricard SA
Exhibit 55: Pernod Ricard SA - Overview
Exhibit 56: Pernod Ricard SA - Product and service
Exhibit 57: Pernod Ricard SA - Key offerings
10.9 Suntory Holdings Ltd.
Exhibit 58: Suntory Holdings Ltd. - Overview
Exhibit 59: Suntory Holdings Ltd. - Business segments
Exhibit 60: Suntory Holdings Ltd. - Key offerings
Exhibit 61: Suntory Holdings Ltd. - Segment focus
10.10 Teeling Whiskey Co. Ltd.
Exhibit 62: Teeling Whiskey Co. Ltd. - Overview
Exhibit 63: Teeling Whiskey Co. Ltd. - Product and service
Exhibit 64: Teeling Whiskey Co. Ltd. - Key offerings
10.11 West Cork Distillers Ltd.
Exhibit 65: West Cork Distillers Ltd. - Overview
Exhibit 66: West Cork Distillers Ltd. - Product and service
Exhibit 67: West Cork Distillers Ltd. - Key offerings
10.12 William Grant and Sons Ltd.
Exhibit 68: William Grant and Sons Ltd. - Overview
Exhibit 69: William Grant and Sons Ltd. - Product and service
Exhibit 70: William Grant and Sons Ltd. - Key offerings
11. Appendix
11.1 Scope of the report
11.1.1 Market definition
11.1.2 Objectives
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 71: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 72: Research Methodology
Exhibit 73: Validation techniques employed for market sizing
Exhibit 74: Information sources
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