NEW YORK, Feb. 15, 2022 /PRNewswire/ -- The hair care market in Brazil is set to grow by USD 895.73 mn, progressing at a CAGR of 4.19% from 2021 to 2026. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment.
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The hair care market in Brazil is fragmented, and the degree of fragmentation will accelerate during the forecast period. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments.
Influence through social media and blogging, introduction of products with an added value proposition, and rise in demand for hair care products for men will offer immense growth opportunities. However, factors such as the availability of counterfeit personal care products may threaten the growth of the market.
The report also covers the following areas:
Hair Care Market In Brazil 2022-2026: Segmentation
By product, the hair care market in Brazil has been segmented into shampoo, conditioner, hair color, and others. The shampoo segment will have significant market share growth during the forecast period. Shampoos protect hair from dirt and polluting agents, remove dandruff, and add softness and shine to the hair. They also assist in protecting hair color. Therefore, growing disposable income; a rise in the middle-class population; and increasing urbanization, advertisements, and promotions are major factors influencing the market growth.
By distribution channel, the hair care market in Brazil has been segmented into offline and online. The offline segment will have significant market share growth during the forecast period. Hair care products of varied sizes, packaging, and brands are sold through the offline distribution channel.
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Hair Care Market in Brazil 2022-2026: Vendor Analysis
To help businesses improve their market position, Technavio's report provides a detailed analysis of around 25 vendors operating in the market. Some of the major vendors of the hair care market in Brazil include Colgate-Palmolive Co., Genomma Lab Internacional SAB de CV, Grupo Boticario, Henkel AG and Co. KGaA, Johnson and Johnson Inc., LOreal SA, Moroccanoil, The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC. The key offerings of some of these vendors are mentioned below:
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Hair Care Market in Brazil 2022-2026: Key Highlights
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Hair Care Market In Brazil Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.19% |
Market growth 2022-2026 |
USD 895.73 million |
Market structure |
Fragmented |
YoY growth (%) |
9.96 |
Regional analysis |
Brazil |
Performing market contribution |
Brazil at 100% |
Key consumer countries |
Brazil |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Colgate-Palmolive Co., Genomma Lab Internacional SAB de CV, Grupo Boticario, Henkel AG and Co. KGaA, Johnson and Johnson Inc., LOreal SA, Moroccanoil, The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period, |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Table of Contents
Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Product
Market Segmentation by Distribution channel
Customer landscape
Vendor Landscape
Vendor Analysis
Appendix
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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SOURCE Technavio
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