Germany's Gift Card and Incentive Card Market Forecast to Record a CAGR of 10.1% During 2020-2024

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Jun 09, 2020, 17:00 ET

DUBLIN, June 9, 2020 /PRNewswire/ -- The "Germany Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020" report has been added to ResearchAndMarkets.com's offering.

The gift card market in Germany witnessed substantial growth during the review period. The growth was primarily supported by the growing demand for gift cards during the festivals and the rising adoption of gift cards by the corporate houses. Moreover, customized gift cards offering by the retailers is another key factor in expanding the gift card market. However, socio-economic challenges due to the Covid-19 outbreak are likely to restrict market growth in 2020.

While near term challenges are expected to persist due to the pandemic, the medium term growth story of the gift card industry in Germany remains intact. In value terms, the gift card market in Germany has recorded a CAGR of 13.3% during 2015-2019.The gift card industry in Germany will continue to grow over the forecast period and is expected to record a CAGR of 10.1% during 2020-2024. The gift card market in the country will increase from US$ 9,496.2 million in 2019 to reach US$ 13,914.2 million by 2024.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Germany. The report includes raw data along with structured dashboards, charts, and tables in an interactive Excel format.

Below is a summary of country level trend analyses covered across the gift card segments:

This report provides detailed view of overall spend on gifts, broken down by retail and consumer segments.
It provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer, gifting occasion, digital gift card and market share by retail sectors.
Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
The report provides detailed market dynamics of corporate incentive cards, broadly segmented in three categories - consumer incentive card, employee incentive card, and sales/partner incentive card. It details market size and forecast at category level, by functional attribute and by corporate consumer segments.
Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers. It also includes gift card spend by occasion and digital gift card adoption by company size.
Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.
The report identifies and interprets key KPIs related to gift card dynamics including spend by age, gender, and income level.
Breaks down retail spend across retail sectors to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.
Provides market share of closed loop gift cards by key retailers in Germany.
Provides market share by distribution channel - online vs offline sales and 1st party vs 3rd party sales.

Companies Mentioned

Edeka Zentral AG & Co KG
Schwarz Beteiligungs GmbH
Aldi Group
Rewe Group
Amazon.com Inc
dm-Drogerie Markt GmbH & Co KG
Tengelmann Group, The
Dirk Rossmann KG
Globus Holding GmbH & Co
Inter Ikea Systems BV
H&M Hennes & Mauritz AB
Otto Group
Bauhaus GmbH & Co Kg
Intersport International Corp
Hudson's Bay Co
Mller Ltd & Co KG

Key Topics Covered:

Germany Total Gift Spend Analyzer
Germany Retail Consumer Gift Spend Analyzer
Germany Corporate Consumer Gift Spend Analyzer
Germany Gift Card Spend Analyzer
Germany Digital Gift Card Spend Analyzer
Germany Gift Card Spend Analysis by City Type
Germany Gift Card Spend Share by Demographics and Purchase Behaviour
Germany Retail Consumer Gift Card Spend Analyzer
Germany Retail Consumer Gift Card Spend Analysis by Functional Attribute
Germany Retail Consumer Gift Card Spend Analysis by Occasion
Germany Corporate Consumer Gift Card Spend Analyzer
Germany Corporate Consumer Gift Card Spend Analysis by Functional Attribute
Germany Corporate Consumer Gift Card Spend Analysis by Occasion
Germany Corporate Consumer Gift Card Spend Analysis by Company Size
Germany Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
Germany Gift Card Spend Analysis by Distribution Channel
Germany Gift Card Spend Analysis by Retail Sector
Germany Retail Consumer Gift Card Spend Analysis by Retail Sector
Germany Corporate Consumer Gift Card Spend Analysis by Retail Sector
Germany Closed Loop Gift Card Market Share Analysis by Top Retailers

For more information about this report visit https://www.researchandmarkets.com/r/9xk223

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