Digital English Language Learning Market: Market Size to Grow by USD 12.38 Billion | Adoption of English as a Global Language to Boost the Growth

Highlights-

• Segmentation- The report extensively covers market segmentation by End-user (non-academic learners and academic learners) and Deployment (on premise and cloud based)
• Key Companies- Apollo Global Management Inc., Cambridge University Press, Cengage Learning Holdings II Inc., EF Education First Ltd., Houghton Mifflin Harcourt Co., eSplice Ltd., New Oriental Education and Technology Group Inc., Pearson Plc, Rosetta Stone Ltd., and Sanako Oy among others.
• Driver- Adoption of English as a global language to drive the market.
• Challenge- Innovations in the wearable devices market to hinder the market growth

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Segmentation by End-user (In-Scope/Out-of-Scope)

• In-Scope:
• Non-academic learners:

The digital English language learning market share growth by the non-academic learners segment will be significant during the forecast period. Corporates, one of the key sub-segments of the non academic learner's segment, exhibit a high demand for digital English language learning courses. The extensive use of English for corporate communication and international business operations has contributed to the high demand for digital learning courses. The increasing diversity in corporate workforces and increased online communication further enhance the need for digital English language learning courses.

• Out-of-Scope:
• Academic learners

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Vendor Insights-

The digital English language learning market is fragmented and the vendors are deploying growth strategies such as focusing on product delivery through multiple distribution channels to compete in the market.

• Cambridge University Press - In September 2019, the company partnered with RiverMeadow Software Inc. to implement a cloud mitigation program
• Cengage Learning Holdings II Inc - In January 2020, the company planned to launch a Cengage mobile application (eTextbook option), which would have access to all Cengage online textbooks
• Pearson Plc - In November 2019, the company acquired Lumerit Education LLC, an ed-tech company that helps address the issues of college degree completion and affordability in the consumer and corporate markets. 

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Learn More about Key Driver & Challenge of the Market-

• Digital English Language Learning Market Driver:
• Adoption of English as a global language:

The adoption of English as a global language will fuel the growth of the digital English language learning market size. English is considered a common language of communication between countries and governments. Developing English language skills helps in minimizing the barriers that hinder cross-border communication. Though many countries have not declared English as their official language, it is the common medium of instruction in multiple geographies. Admission to internationally acclaimed universities also requires basic proficiency in English. The use of English as a global business language further enhances the demand for digital English learning solutions in multiple markets. If not all corporates, the majority of the corporates have adopted English as their official business language. 

• Digital English Language Learning Market Challenge:
• Innovations in the wearable devices market:

The introduction of hearables and potential innovations in the global wearable devices market may hinder the growth of the global digital English language learning market. The global wearable devices market has witnessed rapid growth due to the increased sale of smartwatches and wristbands, smart footwear, jewelry, and wearable cameras. Product innovations in the market have led to the development of language translation and interpretation devices. These devices, known as hearables, are in-ear devices that facilitate the instant translation of languages.

Find additional information about various other market Drivers & Challenges mentioned in our FREE sample report.

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