The COVID-19 pandemic had a direct impact on the personalized gifts market. Public gathering places, such as clubs and party halls for different occasions were completely shut down to contain the spread of the virus. However, with the lift of restrictions and lockdowns, retails stores across the world are stocking and selling essential products, including personalized gifts. Besides, vendors operating in the market are undertaking frequent cleaning and sanitization activities in their manufacturing facilities to prevent the risk of contracting the virus. All these developments will foster market growth during the forecast period.
The market is expected to be driven by factors such as the continuous development of new products, rising demand for 3D printed personalized gifts, and the growing popularity of private-label brands.
The report also offers information on the upcoming trends and challenges that will influence market growth.
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Personalized Gifts Market: Opportunities
Consumers in Europe are highly aware of the harmful impact of gifting products on the environment. They are exhibiting a high preference for personalized gifts made of eco-friendly and recycled materials. This inclination among consumers is creating new growth opportunities for market vendors. In addition, the increasing popularity of gifting culture in many developing countries such as India is expected to open significant growth opportunities in the market during the forecast period.
Personalized Gifts Market: Segmentation by Product
Based on the segmentation by product, the market generated maximum revenue in the non-photo personalized gifts segment in 2019. The segment is driven by the increasing availability of seasonal discounts to customers for the online purchase of personalized decoration gifts. In addition, the increasing availability of personalized kitchenware and tableware gifts with additional features will have a positive impact on the growth of the segment during the forecast period.
Personalized Gifts Market: Segmentation by Geography
APAC held the largest market share in 2019 and the market growth in the region is expected to be faster compared to the growth of the market in other regions. The growth of the market in APAC can be attributed to the increasing demand for products during regional festivals. Also, the increasing online sales of personalized gifts are contributing to the growth of the personalized gifts market in APAC.
One of the fortune 500 companies had used the detailed research report on the personalized gifts market and had decided to increase their market share in the APAC region which offers the highest market opportunities during the forecast period.
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Personalized Gifts Market: Major Vendors
American Greetings Corp.
The company offers a wide range of personalized gift products. Dog Add-A-Photo and Bird Beak Add-A-Photo are the key products offered by the company.
Bed Bath & Beyond Inc.
Key products offered by the company include Wallverbs Baby Love Personalized Hanging Picture Frame Set and Moon & Stars Embroidered Baby Boy Blanket.
Card Factory Plc
Key products offered by the company include Personalised Wedding Card - Floral Chalkboard and Personalised Birthday Card - Another Year Another Beer.
Cimpress NV
The company offers personalized gifts such as calendars, t-shirts, puzzles, mugs, and others. These products can also be personalized in regional languages.
Enesco LLC
The company offers personalized gifts, which include sports equipment, kitchenware, and others. The company offers personalized gifts under its Things Remembered brand.
Along with the market data, Technavio offers customizations as per the specific needs of companies. The following customization options are available for the personalized gifts market report:
Regional Analysis
- Further breakdown of the market segmentation at requested regions.
Market Player Information
- Detailed analysis and profiling of additional market players, vendor segmentation, and vendor offerings.
- Know the strategies adopted by vendors during the COVID-19 Recovery Phase.
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Related Reports on Personalized Gifts Market:
Global Gift Card Market – Global gift card market is segmented by Type (E-gift cards and Physical gift cards) and Geography (North America, Europe, APAC, MEA, and South America).
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Global Gifts Novelty and Souvenirs Market – Global gifts novelty and souvenirs market is segmented by product (souvenirs and novelty items, seasonal decorations, greeting cards, and other gift items), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and MEA).
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Global Gifts Retailing Market – Global gifts retailing market is segmented by product (souvenirs and novelty items, seasonal decorations, greeting cards, giftware, and other gift items) and geography (Europe, North America, APAC, South America, and MEA).
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Global Non-Photo Personalized Gifts Market – Global non-photo personalized gifts market is segmented by product (wearables and accessories, decoration, kitchenware and tableware, stationery and greeting cards, and others), distribution channel (online and offline), and geography (APAC, Europe, MEA, North America, and South America).
Request a Free Sample Report
Global Personal Luxury Goods Market – Global personal luxury goods market is segmented by product (accessories, apparel, hard luxury, cosmetics, and others) and geography (APAC, North America, Europe, MEA, and South America).
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Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2019
- Market outlook: Forecast for 2019 - 2024
Five Forces Analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Product
- Market segments
- Comparison by Product
- Non-photo personalized gifts - Market size and forecast 2019-2024
- Photo personalized gifts - Market size and forecast 2019-2024
- Market opportunity by Product
Market Segmentation by Distribution channel
- Market segments
- Comparison by Distribution channel
- Offline - Market size and forecast 2019-2024
- Online - Market size and forecast 2019-2024
- Market opportunity by Distribution channel
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- APAC - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- Impact of COVID-19 pandemic on the market
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Overview
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- American Greetings Corp.
- Bed Bath & Beyond Inc.
- Card Factory Plc
- Cimpress NV
- Corning Inc.
- Enesco LLC
- Hallmark Licensing LLC
- Personal Creations
- Shutterfly Inc.
- UncommonGoods LLC
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
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