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Case Studies

Pivotal Drives Revenue and Membership with Launch: A Multimedia News Release Case Study

that was familiar and accessible—a fitness tracker. The twist? The Pivotal Living band has a low $12 price point, roughly the price of three cups of coffee. David and Eli knew PR and marketing would be key to early success and sales, and selected Duo PR, a Seattle agency to make it happen.


Tip Sheets

10 Ways to Get More Earned Media

summarize your story in less than two paragraphs and link to downloadable content. Many also like to go out for coffee. If you can get them out, make sure to discuss topics they’re currently covering, how they develop their stories, etc. Use this opportunity to listen,