From Summer Vacations to Camping: 3 Recent Travel News Trends

A look at the travel industry news from PR Newswire in May and June that you might have missed.

 

Travel News Trends, May-June 2023

 

By Wendy Brickner | Published July 10, 2023

 

There is no shortage of travel press releases sent through PR Newswire. In May and June alone, more than 1,700 travel-related releases went out via PR Newswire.

Back in May, we took a look at three travel trends from March and April: spring break, cruising, and travel technology. And as we moved into the summer season, travel remains a hot topic with high consumer demand.

Let’s explore the travel trends we have noticed over the last two months.

Some of the Most Popular Travel Releases:

Over the past two months, these travel press releases received a standout number of reads and/or engagement:

  • Southwest Airlines celebrated its 52nd birthday in a big way in June with a week of daily deals. This included prizes and 40% off base fares.
  • In May, GoBoat introduced something for those that love to be on the water: The World's Most Portable Boat. It can fit into a backpack, which makes those summer trips to the lake very easy.
  • Popular all-inclusive resorts operator Sandals Resorts opened its new property, Sandals Dunn's River, in May with a huge celebration.
  • Have you ever wanted to learn more about SPAM®? Hormel Foods Corporation sent out a press release suggesting a visit for International Museum Day.
  • Holiday Inn Club Vacations entered the Mexico market by acquiring four resorts. These will be the company's first properties located outside the United States.

 

 

Travel News Trends

Here’s a look at a few of the trends we noticed among travel-related press releases in May and June, with a few examples of each.

Summer Travel

The summer travel season is in full swing. From road trips to beaches to exploring Europe, summer trip ideas are endless. From staycations to luxury, there is an option for everyone. According to a May survey from Deloitte, 50% of Americans say they will take a leisure vacation this summer. This figure is up from last summer.

So where are Americans heading this summer? CNBC published an article featuring results from an American Express Travel survey. According to the survey, the top 5 trending destinations in the U.S. are New York City, Las Vegas, Los Angeles, Seattle, and San Francisco. Europe and the Caribbean top the list of international destinations for summer 2023.

Need a few summer getaway ideas? Check out some releases that were sent in May and June:

Camping/Outdoors

Speaking of summer travel, one specific category that is booming is camping and outdoor adventures. Camping demand is at an all-time high. When the weather gets nice around most of the country, travelers are ready to go out and explore. Preferences for camping and outdoor travel can be as extensive as the topics covered in press releases. Camping can mean anything from a tent to an RV to glamping if you want a little luxury with your outdoors.

With 63 National Parks and thousands of spots to set up a tent or camper, the U.S. is an outdoor enthusiast’s dream. Camping and outdoors press releases in May and June shared everything from new products to tips for snagging a reservation. PR Newswire sent out more than 200 outdoors-related announcements over the two-month period, a 12% increase from those sent in March and April.

If you are ready to hit the outdoors or sleep under the stars, here are some press releases from the last two months that focused on camping:

Paris Air Show

The 54th edition of the Paris Air Show took place June 19-25. It is the world's largest event dedicated to the aviation industry. According to the show’s website, 2,453 exhibitors from 49 countries were present. 72 press releases mentioned the Paris Air Show in June while the event was going on. Releases sent through PR Newswire covered topics from collaborations between organizations to sustainable aviation fuel to awards to several different kinds of aviation agreements for products and services.

Here are a few announcements from the Paris Air Show:

Takeaways

So what can we expect from the travel industry heading into late summer? Well, weather and staffing issues are already disrupting air travel this summer. However, demand remains at a record high. Also, inflation continues to push the cost of travel above pre-pandemic levels. How this all impacts late summer/early fall travel remains to be seen. Until then, get outdoors and enjoy a summer getaway or staycation. 

 

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About the Author

Wendy Brickner headshotWendy Brickner is a Senior Customer Content Specialist in PR Newswire's Customer Content Services department. She has been with the company since 2007. Outside of work, her favorite things are traveling, spending time with family and friends, and relaxing with her giant Golden Retriever, Roosevelt.