The Big Game, Return of NASCAR and More Sports News Trends

A look at the sports news from PR Newswire in January and February that you might have missed.

 

Sports News Trends, January-February 2024

 

By Katie Nuttall | Published March 13, 2024

 

After the busy holiday season, January and February are often a time to reflect. We’ve been doing just that here at PR Newswire! After following and evaluating thousands of wire releases sent during the past two months, we’ve noticed various key trends in the sports news industry.

The first two months of the year may feel like a stagnant time after the exciting holiday season but for sports fans, it's quite the opposite! Between many people prioritizing their fitness as a New Year’s resolution, the Big Game and the start of the NASCAR Cup Series in February, it’s been a busy start to 2024 In the sports realm.

Overall, PR Newswire distributed nearly 1,000 press releases from and related to the sports industry!

In this post, we take a closer look at the noteworthy trends across the sports wire in January and February. But first, let's see which releases were among readers' favorites during the past two months.

Some of the Most Popular Sports Releases

 

 

Sports News Trends

Here’s a look at a few of the trends we noticed among sports-related press releases in January and February, with a few examples of each.

New Year’s Resolutions

Setting goals for the new year is a common practice in the U.S. In fact, one-third (34%) of U.S. adults planned to make New Year’s resolutions or set a goal for 2024, according to a YouGov poll. Many resolutions were tied to fitness, with around one in five U.S. adults resolving to start doing the following in 2024: exercise more (21%), improve their physical health (21%), eat healthier (20%), or lose weight (19%).

Over the past two months, PR Newswire distributed over 100 sports industry releases that mentioned “fitness”.

Here are some examples:

The Big Game

Every year, people around the world tune into the final game of the NFL season. This year, an estimated 123.7 million viewers watched the Big Game on Sunday, Feb. 11, making this the most-watched NFL championship in history, according to estimates from Nielsen.

Most viewers tune in for the game itself or the commercials but this year there was a third factor bringing in more women viewers specifically: Taylor Swift. According to Sportico, 5 million more females watched this year’s game than a year ago, making up 47.5% of the total audience. Whether you were watching for the ads, the sport or just to get a look at Ms. Swift, it was a major event in the sports industry.

Here at PR Newswire, over 300 releases mentioning the game crossed the wire during January and February.

Check out some examples:

NASCAR

The 2024 NASCAR Cup Series began the first week of February and continues through November, featuring 36 races.

We’ve seen plenty of releases about the 2024 NASCAR season hit the wire over the past 2 months, including these few that caught our eye:

Looking Ahead

We expect a busy NFL off-season as well as plenty of news surrounding the 2024 NASCAR Cup Series, NHL, NBA, and MLB seasons. Stay tuned for more exciting sports industry news!

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About the Author

Katie Nuttall headshotKatie Nuttall is a Senior Content Specialist at Cision PR Newswire and has been with the company since 2018. She graduated from Cleveland State University with a degree in Communications. When she's off the clock, Katie enjoys reading, yoga, walking her dog Harry, and traveling.