Fashion & Beauty News: Celebrity/Brand Partnerships, 2023 Pride Celebrations and More

A look at fashion and beauty news from PR Newswire in May and June that you might have missed.

By Julia Abraham | Published July 10, 2023

Summer is here and May and June have brought many fashion and beauty news stories to PR Newswire, including some unexpected partnerships and new collection launches. Due to the abundance of news readily available to us, it can be hard to keep up with the latest news and consistent trends. Our team has pulled together our top stories and trends so you can stay in the know.

Here at PR Newswire, we distributed more than 750 fashion and beauty press releases over the past two months. Some of the most viewed fashion and beauty press releases during that period include:

• Enzymedica introduced its new vegan dietary supplement, Berberine Phytosome, to aid in heart, metabolism, and immune system support.
• Bath & Body Works celebrated its 25th anniversary by re-launching the fan-favorite Cucumber Melon fragrance. The fragrance was re-launched through Shower Gel, a 3-wick Candle, Foaming Hand Soap, Fragrance Mist, and Body Lotion.
• Crocs honored healthcare workers with its Free Pair for Healthcare initiative. The footwear brand gave away 10,000 shoes, 10,000 socks, and 10,000 Jibbitz.
• Palantir Technologies and C&A introduced an AI-powered Integrated Management Flow system to assist with inventory restocking and product purchasing. The software will send alerts of what needs to be restocked based on best-selling items and will assist in long-term inventory planning.
• G-Shock released its new collection influenced by an artistic vision of the future, showcasing the brand's timeless styles and ability to adapt to new eras.

Let’s take a closer look at the recurring trends we’ve seen for May and June!

Fashion and Beauty News Trends

Throughout May and June, we distributed more than 750 fashion and beauty-focused press releases and we took notice of a couple of popular topics and events:

Celebrity and Brand Partnerships

Celebrity partnerships are a well-known trend across all industries and we have seen this more in the fashion & beauty industry these past few months. In addition to celebrity partnerships, we have seen unexpected brand collaborations and the inclusion of social media influencer partnerships.

Celebrity partnerships do work for brands - we are more likely to buy a product that is endorsed by a celebrity or a known influencer.

Here are some of the recent headlines that have caught our attention:

• Jameson Irish Whiskey and Dickies Unite for New Limited-Edition Collection Titled 'Crafted Together'
• SHEIN Launches First Product Collaboration Under evoluSHEIN by Design with Brazilian Pop Superstar Anitta
• Lil Nas X & YSL Beauté U.S. are Provocative Change-Makers Who Push the Boundaries for the Next Generation
• SexyHair Partners with Christina Aguilera in Celebration of 25th Anniversary
• Tiny Tags Launches Exclusive Jewelry Collection with Celeb Tik Toker Lindsey Gurk
• Warner Bros. Discovery Global Consumer Products x Nautica Come Together for Shark Week
• Taco Bell® and Crocs Partner for Limited Edition Collab
• Fore! High Noon Hard Seltzer and TravisMathew Team Up to Launch Limited Edition Apparel Collection

Pride 2023

Celebrations for Pride 2023 were in full force over the past month, and we loved the support that we saw from brands. As consumers, we want to see brands aligning with our values. This support and inclusivity from brands draws positive attention from Millennials and Generation Z, who are more focused on researching a brand’s values and love seeing brand activism.

Here are some of our favorites from May and June:

• UGG Unveils New 'Feel Seen. Feel Heard.' Campaign For Pride 2023
• Armitron Releases 'Pride Watch' as a Brilliantly Colorful Statement of Love and Acceptance to Benefit the Pride Foundation
• La Roche-Posay to Host 3rd-Annual Pride In Dermatology Event Benefiting OutCare Health, The Trevor Project, and Homeward NYC
• Verb Announces Pride Partnership with the Ali Forney Center to Support LGBTQ+ Youth
• Guess Watches Debuts its "What Makes You Sparkle" Capsule in Celebration of Pride Month

New Collection Alerts

Say hello to summer with some of these new and notable collections! We all need to refresh our closets occasionally and stay on top of the forever-changing fashion trends. In addition to fashion, the hot summer sun is out and about and we've seen some new sun protection solutions available as well.

Throughout May and June, PR Newswire distributed nearly 350 new product announcements from fashion and beauty brands.

Fashion and beauty trends constantly evolve and change, but here are some unique and new collections from May and June:

• Ryan Destiny and Pacsun Expand Partnership, Unveiling '90s-Inspired Summer Collection for 2023
• Beauty Creations Introduces Beauty Creations SKIN - The Brand's First Skincare Collection
• Clinique & Kate Spade New York Unveil Their First-Ever Brand Collaboration and Limited-Edition Capsule Collection
• Pacsun and the Metropolitan Museum of Art Celebrates Collaboration with New Fine Art-Inspired Capsule Collection
• Revolution Beauty Launches 'Fortnite' Collection
• Mindy Kaling and Andie Swim Announce the Launch of Mindy x Andie Swim Collection
• imPRESS Press-On Manicure Expands its Award-Winning Portfolio with the NEW imPRESS Press-On Pedicure

Conclusion

We are only at the beginning of summer and the wire has seen so many interesting news stories already! For the fashion and beauty industry, we have seen some unexpected collaborations we never knew we needed and Pride 2023 saw support from many brands. We are so excited to see what more there is to come for the fashion and beauty industry!

About the Author

Julia Abraham is a Customer Content Specialist at PR Newswire. She is the Industry Ambassador for the Fashion and Beauty industries and curates the @prnfashion and @prnbeauty Twitter handles. Outside of work, she can be found playing with her puppy, Bailey, playing piano, and cheering on the Philadelphia Eagles.