Extreme Weather, AI for Conservation, and More Environment News
A look at the environmental news from PR Newswire in May and June that you might have missed.
By Cameron Schneider | Published July 12, 2023
As we find ourselves in the midst of the third quarter of 2023, environmental news is a consistent topic of conversation. From air pollution due to the Canadian wildfires to #EnvironmentDays, begin your deep dive into all things environment with the three main trends our editors watched throughout May and June: Weather preparedness, eco transportation swaps, and artificial intelligence (AI) in the environment.
These news releases can be found on the PR Newswire Environment Page, which can be your go-to environmental information hub, but for now, keep on reading.
The Most Popular Environmental Headlines
During May and June, many releases passed through PR Newswire with exponential success, but these few releases were particularly notable.
- Production of sustainable aviation fuel increased worldwide with BP's use of Honeywell's Ecofining technology.
- An industry first, as Goodyear announced the first tire to use carbon black produced via methane pyrolysis.
- Dow's Seadrift was selected as the Texas location for the X-energy advanced SMR nuclear project.
Most Common Trends in Environmental News
Now that we have named the most popular releases in the environmental news space, it’s time to jump to the reason you are here: the trends.
During the last two months, PR Newswire distributed more than 2,000 releases pertaining to the environment. From sustainable aviation practices to wildfire preparedness, this two-month period has been filled with ups and downs. Let's dive in.
Weather Preparedness
With the summer months looming ahead, weather preparedness has been gearing up with tips and tricks to protect yourself, your loved ones, your home, and even your furry friends.
The Canadian wildfires brought devastation to millions and unhealthy air conditions throughout the country and down into the United States while simultaneously bringing the ongoing climate change issue to light.
Here are some examples in May and June:
- World Clean Air Day 2023: DH Lifelabs Responds to Air Quality Crisis Amid Canadian Wildfires
- After Responding to Thousands of Disasters Last Year, The Salvation Army Braces for 2023 Hurricane Season
- Worried about Wildfire Smoke? Follow These Top 10 Steps Before the Smoke Returns
Weather preparedness was a big topic of conversation throughout May and June. During that time, we distributed more than 100 natural disaster-related releases and more than 350 that mentioned "wildfire," "tornado," or "hurricane."
From clean air initiatives to natural disaster preparations, it’s safe to say that with the summer in full swing, weather preparedness will continue to be talked about.
Eco Transportation Swaps
Eco-conscious transportation swaps continue to take over the transportation market, from electric vehicles on the roads to scooters on the pavement, all the way up into the skies for our air travel. Sustainable aviation fuel is taking our air travel to the next level and is certainly earning brownie points in Mother Nature’s eyes.
Here are some examples from May and June:
- Lufthansa Technik Uses Ansys to Develop and Certify AeroSHARK Technology for More Sustainable Aviation
- HondaJet Elite II Makes its Public Debut at EBACE2023
- Solectrac launches electric tractor rental program
- Bridgestone Turanza EV Grand Touring Tire for Electric Vehicles Makes World Debut at Electrify Expo
Eco-transportation swaps took over the wire throughout May and June, with more than 1,100 releases focused on electric vehicles and/or sustainable aviation fuel.
AI in Environment
While AI has shown itself to be a useful and powerful tool, there are plenty of reservations about this up-and-coming tech. In the search for trends, AI was particularly popular in the environmental sector, from its use in protecting wildlife to performing pristine weather tracking.
Here are some examples from May and June:
- SAS seeks crowd-driven AI to protect endangered sea turtles in Galapagos
- AI and advanced analytics drive sustainability and efficiency
- Bird Buddy Launches World First AI-Powered Smart Hummingbird Feeder and Smart Bird Bath
- Maintaining safe waste and refuse collections in growing communities
AI in the environment took over the wire with nearly 200 environment releases during these two months including a mention of AI.
Q3 And The Future
As the third quarter ramps up, our editors are taking this time to reflect on the past and look into the future of environmental news - and what a time for the environment it was.
Releases hitting the wire had a little bit of everything, from summer energy-saving tips to how artificial intelligence can #savetheturtles. With these highs, environmental news also experienced several lows as the Canadian wildfires brought into perspective the raw effects of climate change for many.
As we look into the next quarter, we expect to see more environmental news with, hopefully, more highs than lows.
About the Author
Cameron Schneider is a Content Editor from a small town in Minnesota and a recent communications and graphic design graduate of the University of Wisconsin La-Crosse. She loves spending time with her dogs, family, and friends. A few hobbies of Cameron’s would be art, reading, and relaxing outside when the Minnesota weather cooperates.