Brand Collabs and Pride Month Celebrations: The Latest Consumer News Trends

A look at consumer and retail news from PR Newswire in May and June that you might have missed.

 

Consumer News Trends, May-June 2023

 

By Katie Nuttall | Published July 11, 2023

 

The start of summer may be a time for rest and relaxation but we’re still tracking and analyzing thousands of wire releases to identify key topics in the consumer news realm!

Throughout May and June, we noticed releases focusing on Pride Month and how brands are supporting the LGBTQ+ community. Another trend we’ve been tracking is brand collaborations. Additionally, food industry trade shows have been the topic of many stories hitting the wire all through May and June.

Overall, Cision distributed nearly 5,000 releases covering consumer news during the past two months!

Let’s take a closer look at some noteworthy releases we’ve seen across the consumer wire in May and June.

Popular Consumer Releases

These were some of readers' favorite headlines during the past two months:

 

 

Consumer News Trends

Here’s a look at a few of the trends we noticed among consumer-related press releases in May and June, with a few examples of each.

Pride Month

Every June, Pride Month is celebrated across the United States. People take part in parades, festivals, concerts, and more to commemorate and honor the LGBTQ+ community. Brands also use this month to show their support. According to GLAAD's Advertising Visibility Index, 66% of Americans feel advertisers have a responsibility to give visibility within their content for LGBTQ+ individuals, couples, and families.

Throughout May and June, PR Newswire distributed dozens of consumer press releases tied to the LGBTQ+ community, including:

Brand Collaborations

According to ADVERTISING WEEK, brand collaborations have become increasingly popular in recent years. By teaming up with another brand or even a celebrity, unique products and experiences are created. A collaboration can even help the brand tap into a new market.

We’ve seen plenty of releases announcing brand collaborations hit the wire over the past 2 months. Here are a few that stood out with readers:

A Summer of Food Industry Trade Shows

The pandemic had a significant impact on in-person trade shows with many shifting to a virtual setup. Now in 2023, trade shows have largely returned to the same formats as before 2020 and that has been evident on the wire. Throughout May and June, we saw many releases (nearly 1,800!) about trade shows distributed via PR Newswire. Some of the most popular trade shows discussed were in the food industry. New products, awards, and innovations are often the highlights of these events.

We’ve been tracking food industry-related trade show releases for May and June. Here are a few you might have missed:

Conclusion

One thing these trends have in common is that they don’t appear to be slowing down anytime soon.

It is clear that consumers will continue to expect brands to support relevant social issues going forward such as Pride Month. This can be a great way for brands to introduce new products and even reach consumers outside of their typical market. Similarly, collaborations can provide the same outcome for brands and generate excitement from consumers. And after a few years of uncertainty, we can see that in-person trade shows are back and better than ever!

Stay tuned for even more consumer industry news trends!

 

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About the Author

Katie Nuttall headshotKatie Nuttall is a Senior Content Specialist at Cision PR Newswire and has been with the company since 2018. She graduated from Cleveland State University with a degree in Communications. When she's off the clock, Katie enjoys reading, yoga, walking her dog Harry, and traveling.