From AI to Smart Devices and the Metaverse: Business Technology News Trends 

A look at the technology industry news from PR Newswire in May and June that you might have missed.

 

Business Tech News Trends, May-June 2023

 

By Meiyee Wong | Published July 13, 2023

 

We're past the halfway mark of 2023 and as we navigate our way through the business technology releases this year, we continue to spot significant growth in several topics.

Throughout May and June, PR Newswire distributed more than an outstanding 11,300 technology press releases across the wire. From the continued growth of ChatGPT and the advancement of smart devices to the expansion of the metaverse, we’re here to give you the latest tech news so that you can stay up to date. 

Top Tech Releases of May and June

During the past two months, these releases received some of the highest amounts of page views among all the tech-related releases.

 

Business Technology News Trends

Here’s a look at a few of the trends we noticed among business technology press releases in May and June, with a few examples of each.

The Growth of ChatGPT/AI

We continued to see the explosive growth of ChatGPT and other AI technology and their many applications. From business to travel, ChatGPT and AI are making their mark as we learn more about their impact and vision for the future.

In late May, a survey concluded that a majority of Americans have heard of ChatGPT, but few have tried it themselves. But reactions to the technology continue to be mixed. As sci-fi author Ted Chiang told Vanity Fair of AI, “We have built a giant treadmill that we can’t get off.”

PR Newswire issued 2,000+ releases mentioning "artificial intelligence" and nearly 300 releases mentioning "ChatGPT" in May and June. Here are just a few of them.

  • MediKarma introduced JILL.ai, a human-like generative-AI-powered personalized health assistant.
  • In the world of marketing, Geek Certified released a comprehensive guide on optimizing AI-powered marketing and content creation strategies. 
  • In early June, MILLIONS.co, a streaming and e-commerce platform for athletes, launched the first sports marketing platform to use ChatGPT to allow brands to build athlete influencer marketing campaigns.
  • In mid-June, Manuel Suaréz, the host of the Marketing Ninja Podcast and CEO of Attention Grabbing Media, aimed to revolutionize the business landscape by leveraging the power of AI. The 15-hour training program covers over 100 in-depth lessons and offers a wide range of topics, including creating AI avatars, building websites in under 30 minutes, and mastering Chat GPT.

Exploring Smart Products

Smart devices continue to get smarter and take their place in more areas of our lives. Whether it's a smart speaker, security camera, light bulb, thermostat, or air conditioner, smart products run the gamut and can offer greater accessibility, energy efficiency, or just more fun.

PR Newswire issued more than 75 stories in May and June that mentioned the term "smart device." Here are a few you might have missed:

  • In late May, Materialise and Vuzix Corporation announced a collaboration to bring smart eyewear to customers. The collaboration will enable third-party technology, sports, and entertainment brands to introduce functional, fashionable, and affordable smart eyewear to consumers.
  • In early June, IMOU, a leading smart IoT solution and service provider, launched the Rex 3D and Cruiser 2 as the first smart pan and tilt smart indoor and outdoor security cameras.
  • EZVIZ introduced its first Robot Vacuum & Mop Combo RS2 with hands-free cleaning and automated technologies.

Reinforcing Sustainability

Tech companies are realizing that sustainability is a critical driver of success with a significant impact on their brand. From the production process to when technology reaches the consumer's hands, companies are finding ways to promote a more environmentally friendly future.

In mid-June, Entrepreneur shared strategies for tech companies to level up their green credentials. The article highlights the importance of sustainability in the midst of growing consumer awareness and demand for eco-friendly solutions. 

Despite consumer awareness of the issues, the 2023 Google Cloud Sustainability Survey concluded that economic pressures have pushed ESG concerns down to the third position on the list of organizations’ priorities, from the top slot they occupied last year. 

PR Newswire issued more than 8,000 stories in May and June that mentioned "sustainability" or “environment.” Of those in the tech space, we spotted a few that stood out:

  • In late May, Infinite Electronics announced that it will have more than 11,000 trees planted in partnership with One Tree Planted, a nonprofit organization that focuses on reforestation.
  • In a release from NetworkNewsWire, we learned how domestic REE supply is supercharging North American companies as we aim to ditch fossil fuels in favor of cleaner, Earth-friendly technologies, and sustainability.
  • In late June, Clearyst°, a solution-based sustainability tech company, announced it will enroll in a two-year carbon removal agreement with Lillianah Technologies. 

Entering the Metaverse

In late June, a Forbes article focused on the future of embracing the metaverse, a series of interconnecting virtual worlds that we can use as meeting spaces to do business, connect with others socially or spend time gaming. The rapid evolution of the metaverse is set to revolutionize how we work, interact, and shop.

New research from Cornell showed that the metaverse could even have environmental benefits, such as lowering the global surface temperature by up to 0.02 degrees Celsius before the end of the century.

PR Newswire issued a total of more than 250 releases in May and June on the topic of the metaverse. Check out these ones:

  • KO Bank Polski, the largest universal bank in Central and Eastern Europe, announced its expansion into virtual worlds. It will also hold one of the world's first virtual job fairs in the Metaverse space and is planning to build more VR models of its branches.
  • Synkrato was awarded the '2023 Overall SupplyTech Innovation of the Year' award. Synkrato's president and co-founder Amin Sikander says "Synkrato leverages an industrial metaverse and artificial intelligence to help solve complex challenges and efficiently orchestrate warehouse operations, run simulations, and increase labor productivity."
  • In late June, Sensorium Galaxy announced the release of the third episode of its metaverse streaming series, titled "Mona Lisa: Metaverse Renaissance." 
  • Sony Electronics launched its mobile motion capture system "mocopi" in the U.S. market. Creators can capture their motion data or video of their avatars in motion with the mobile app or send motion data to compatible third-party software in real time, providing users with a new way to interact within virtual reality
  • World of Dypians, the biggest metaverse sandbox gaming platform ever built, introduced its unique metropolis landscapes and exciting gameplay. The goal is to create a metaverse that will introduce new users to crypto through engaging content, educational campaigns such as crypto museums, and exciting gameplay.

Takeaways

It has truly been an innovative time for the business technology industry. From the evolution of ChatGPT and AI to the advancement of various smart devices and continuing exploration and development of the metaverse, we are experiencing the future of technology and are excited for the growth ahead.

 

 

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About the Author

Meiyee Wong headshotMeiyee Wong is a Customer Content Specialist and Business Technology Industry Ambassador at Cision PR Newswire. Outside of work, Meiyee can be found either exploring a new restaurant or trying a new recipe, traveling around the world, exploring the art scene, and staying up to date with the latest tech gadgets.