Zynx Health Engages Amendola Communications (AC) as Its Public Relations Agency of Record

SCOTTSDALE, Ariz., Feb. 25, 2015 /PRNewswire/ -- Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), today announced it has been selected as the public relations and content marketing agency of record for Zynx Health.

Los Angeles-based Zynx Health, which is part of the Hearst Health network, is the pioneer and market leader in evidence- and experience-based clinical improvement and mobile care solutions that improve patient outcomes, enhance safety and lower costs. Amendola Communications' work with CareInSync, developers of what is now the ZynxCarebook™ HIPAA-compliant secure messaging and care coordination solution, was instrumental in building the company's market presence and positioning it for acquisition by Zynx Health in 2014.

"We had an outstanding experience with Amendola at CareInSync," said Siva Subramanian, Ph.D., senior vice president, mobile products at Zynx Health and founder of CareInSync. "Based on the success of the previous relationship (and the outcomes we achieved), we recommended a continued relationship and an expanded role with Zynx Health. Mobile care navigation will be a prominent component in the Zynx Health product offering going forward, and Amendola understands this space well. We are excited that they will now be leveraging their relationships and knowledge of evidence-based care coordination on our behalf."

Under the terms of the agreement, Amendola will deliver a comprehensive, aggressive public relations and content development program for Zynx Health focused on traditional and innovative solutions to generate market visibility. The AC team will also provide ongoing strategic counsel on market developments and messaging to support media and analyst relations, as well as speaker and award initiatives. These services will be applied across the breadth of the Zynx Health solution suite, including ZynxCarebook, ZynxAnalytics™, ZynxCare®, ZynxOrder®, ZynxAmbulatory™ and ZynxEvidence®.   

As the healthcare industry shifts from a fee-for-service to pay for value/shared risk model, there is increasing pressure for healthcare organizations to standardize care based on best practices and coordinate care more effectively between care settings. "Amendola Communications understands how Zynx Health delivers unmatched evidence-based content, technology and services that drive improvements at the point of care, and across the care continuum, to measurably improve the quality and efficiency of care," explains Michele Norton, M.S., R.N., director of strategic marketing for Zynx Health. "Plus no other agency has the ability to help us share our story as effectively as they do. We've seen more results from Amendola in one quarter than we did in years from our previous PR firm."

"Taking advantage of the latest evidence-based discoveries and coordinating care between providers are two of the most important contributors to thriving in an era of value-based reimbursement," said Jodi Amendola, CEO of Amendola Communications. "Zynx Health has the knowledge, technology and services to help smooth the transition for healthcare organizations while improving outcomes and lowering their costs. We are honored that the management team, and Dr. Subramanian in particular, thought so much of our past work that we now have the opportunity to demonstrate the broad value that Zynx Health brings to the table. We look forward to once again exceeding expectations."

About Zynx Health
Zynx Health, part of the Hearst Health network, is the pioneer and market leader in evidence- and experience-based clinical improvement and mobile care solutions that provide the care guidance to enhance quality, improve care coordination, and decrease variation across an individual's health journey. With Zynx Health, healthcare organizations exceed industry demands for delivering high-quality care at lower costs under value-based reimbursement models. Zynx Health partners with healthcare organizations to continuously and measurably improve care every day, for every patient, every time. To learn more, visit www.zynxhealth.com or call 855.367.ZYNX.

About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola's seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry's "A Team," visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.

Media Contact:
Marcia Rhodes, Regional Managing Director
Amendola Communications 
480.464-8412, ext. 15 
[email protected]

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SOURCE Amendola Communications

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