Zumba Invites Baby Boomers To "Live It Up" With The First Ever Zumba® Gold DVD Collection

MIAMI, Nov. 1, 2012 /PRNewswire/ -- Zumba^® Fitness, the global multimedia fitness leader and creator of the largest dance-fitness program in the world, today introduced the newest addition to its expanding line of world-popular at-home DVDs: the Zumba^® Gold "Live It Up™" DVD collection. The DVDs were created in tune with the Zumba^® Gold program – a workout that has experienced massive worldwide growth over the past few years and is specifically designed for active older adults. Using a lower intensity approach, DVD users will reap health and wellness benefits by grooving at a comfortable pace to Zumba's contagious world rhythms and easy-to-follow moves, with 20 new choreography routines and original Zumba music.

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The Zumba Gold "Live It Up" collection is the company's first consumer DVD collection targeted toward the active older adult and includes three easy-to-follow DVDs, Zumba^® Toning Sticks and as an added bonus, the "Live It Up" Healthy Living Guide, which includes nutrition tips by world renowned nutritionist Joy Bauer. 

"The Zumba Gold program is an incredibly fun and effective workout and, combined with a healthy diet, it's the perfect feel-good recipe," says Joy Bauer, TV personality and #1 New York Times bestselling author. "The Zumba Gold 'Live it Up' collection is ideal for older adults because it's easy to follow, low-impact, and just plain enjoyable!"

The Zumba Gold program was co-created by Joy Prouty, a veteran in the fitness industry and former Rockette. Joy has trained thousands of Zumba instructors all over the world and helped to build Zumba Fitness' strong global community of 14 million supporters in over 140,000 locations. As one of the stars of the Zumba Gold "Live it Up" DVDs, Joy is committed to serving the "active aging" population of more than 40 million people in order to promote health and wellness and increase overall quality of life.

"There continues to be a rise in baby boomers becoming active and the Zumba Gold 'Live it Up' collection is a great way to get fit in the comfort of your own home," said Prouty. "From cardio to toning, this new collection brings together some of Zumba's most popular offerings in a format that is specially designed for older adults. We created this collection to enable older adults everywhere to rediscover the energy of their youth while welcoming them to join the Zumba fitness party."

The Zumba Gold "Live it Up" DVD collection includes:

• Step by Step: Breaks down exciting salsa, merengue, flamenco and cumbia moves and features expert interviews

• Cardio: Let loose with this 45-minute dance-fitness workout complete with warm-up and cool-down that will leave you refreshed and energized

• Gold-Toning: Strengthen, sculpt and tone at your own pace while using maraca-like, 1lb. Zumba® Toning Sticks

• Healthy Living Guide: Get started with program tips as well as proven nutrition advice from health and wellness expert Joy Bauer

Zumba Fitness has sold over 12 million DVDs worldwide and remains the pioneer in the home fitness DVD industry. The Zumba® Gold "Live It Up" DVD collection retails at $49.95. To purchase the collection or find a live Zumba Gold class, visit www.zumbagold.com.

About Zumba Fitness, LLC
Zumba^® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout.  Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 150 countries. In addition to its original Zumba^® program, the company also offers a range of specialty classes, including Zumba Gold^® (for active older adults), Zumba^® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba^® (the ultimate "pool party" workout), Zumbatomic^® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core), and Zumba^® in the Circuit (a 30-minute workout that combines signature Zumba^® moves with circuit training at timed intervals). The Zumba^® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine.  For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.

A quick note about the Zumba^® trademark
The word ZUMBA^® was coined by our company and is the brand name for our fun and effective fitness program that combines easy-to-follow moves with invigorating Latin and international rhythms. When referring to ZUMBA® we ask that you please keep in mind the following to protect the thousands of instructors worldwide who make their careers teaching Zumba Fitness classes:

Please do not:

• Use Zumba as a verb -- for example, "once you zumba, you'll be hooked."
• Use Zumba as a noun -- for example, "zumba is my favorite exercise."
• Use Zumba as a generic term -- for example, as a name for a fitness program "My gym offers zumba."

Instead, please do:

• Capitalize the letter "Z" or the whole word "ZUMBA"
• Refer to "the Zumba Fitness program," "Zumba class," "Zumba instructor" etc. – for example "The Zumba Fitness program is the most fun you'll ever have while working out" or "I love my Zumba instructor, she's the best."
• Use the ^® symbol on the right hand shoulder of the word Zumba^® - especially in headers and title

SOURCE Zumba Fitness