zulily Launches National Search for Schools Looking to Achieve an A+ In First-Day Style

SEATTLE, July 10, 2017 /PRNewswire/ -- The first day of school is as exciting for parents as it is for kids. It's the time of year when social media newsfeeds are filled with eager smiles, adorable front porch shots and uniquely styled back-to-school ensembles. Today, zulily, the online retailer obsessed with bringing special finds every day to its customers, is launching a week-long #zulilyPictureDay celebration, culminating in an exclusive, frameable photoshoot for one lucky school.

Complete with more than 50 sets all designed and built in-house, used to create over 150 different scenes a day, with nearly 100 kids per week modeling the latest looks, zulily has back-to-school photography down to a science. This year, the online retailer is helping kids, parents and teachers celebrate picture day and the upcoming school year in the best way they know how! From the most fashion forward group on the playground, to teachers who design the most captivating, creative back-to-school classrooms, families, teachers, and parents are invited to tout their school's unique stories in 100 words or less as to why zulily should outfit their school with back-to-school photos from July 10-16, 2017.

On August 11, 2017, zulily will identify the eight lucky finalists, and launch an interactive Facebook Live series highlighting each entrant's unique school story. During the series, viewers have a chance to cast their vote and help select the winning entrant and school. The grand prize winner will receive a $500 back-to-school shopping spree on zulily.com and the entrant's winning school will receive a team of zulily photographers, fun photo vignettes, and the opportunity for teachers and students to have zulily professional photographers take fun back-to-school photos, a few surprises, and more.

"What many of our customers find compelling is that when we photograph children's merchandise we engage our community and we photograph children without modeling experience," said Jason Gruenig, Vice President of Studio at zulily. "Be it an employee or customer's daughter or son, toddler, baby, etc. we are working with our community both in Seattle and Columbus, where our studio teams interact daily with families and children to capture the zulily spirit. All of this means we have a deep understanding of what it takes to encourage kids of all ages to express their own personal style and feel picture day perfect. There's no greater feeling than sending a child to school on the first day looking and feeling their absolute best and being able to capture that confidence in a photo is priceless."

zulily is focused on bringing to life unique and beloved products through compelling imagery and storytelling. Its team of 300 plus studio experts, composed of in-house photographers, stylists, make-up artists, photo editors and copywriters shoot more than a million photos a year to create a personalized experience that provides shoppers the opportunity to discover great products at great prices to find, love and share. 

To learn more about the #zulilyPictureDay contest, visit zulily.com. Throughout the week of July 10, zulily will also be going live on Facebook at 4:00 PM (PT) every day to highlight some products featured in each event and share a few surprises!

About zulily, llc
zulily (http://www.zulily.com) is a retailer obsessed with bringing customers special finds at incredible prices every day. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Ohio, Nevada and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

CONTACT: zulily, llc
Andrea Conrad, 206.724-0500 x. 4805 (Media)
[email protected]

SOURCE zulily, llc

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