- Colleges typically start marketing to prospects when they're juniors in high school. However, at a time when colleges are fighting to stem declining enrollment, our data shows that's probably not soon enough—38% of students begin evaluating colleges as early as middle school.
- At every grade level except high school, students pursuing a 4-year university or college began looking at colleges earlier than those who eventually attended a 2-year community or junior college.
- Females started looking at colleges much earlier than males, and in a way that suggests that they may be more serious about where they'll attend college. By the time they are seniors, most females have already completed their college research.
- The overwhelming majority of students (72%) didn't make their final decision about what college(s) to apply to until they were seniors in high school. But 1% decide when they're in middle school, and 8% already know by the time they are freshmen and sophomores in high school.
This study, conducted by the Zion & Zion market research team, was based on a nationwide survey of 1,201 current college students. Authors of the study are Fred Petrovsky, MFA; Aric Zion, MS; and Thomas Hollman, MBA, PhD.
About Zion & Zion
Based in Tempe, Ariz., Zion & Zion is a full-service national marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services. The work of the Zion & Zion team includes local, national and international brands, including ARS/Rescue Rooter, Bank 34, BD, Barro's Pizza, Bill & Melinda Gates Foundation, Casino Del Sol, Chas Roberts, Sun Health, Westin Hotels & Resorts, University of Dubuque, and Verra Mobility. Learn more at www.zionandzion.com, follow @ZIONandZION on Twitter, follow Zion & Zion on LinkedIn, and Like ZIONandZIONAgency on Facebook.
SOURCE Zion & Zion
Related Links
http://www.zionandzion.com
Share this article