Zion & Zion Study Investigates How Plumbing Service Wait-Time Satisfaction is Affected by Age and Income

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Mar 04, 2020, 09:22 ET

TEMPE, Ariz., March 4, 2020 /PRNewswire/ -- A new study from the market research team at Zion & Zion, a top-ranked, full-service, national marketing agency, investigates how a consumer's age and income affect their satisfaction with plumbing service-arrival window lengths—i.e., having been quoted a one-hour window for arrival of a plumber vs. a two-hour window, three-hour window or four-hour window.

The Zion & Zion study reveals important findings for plumbing companies and home-service companies in general:

Zion & Zion Research Study - How Plumbing Service Wait-Time Satisfaction is Affected by Age and Income

All age groups are, expectedly, most satisfied at the shortest (one-hour) service-arrival window length, but older consumers are less dissatisfied with longer service-arrival windows than younger consumers. The younger the consumers are, the faster their satisfaction falls when presented with longer service-arrival windows.
Though satisfaction drops for all income groups as service-arrival window length increases, those in the middle-income categories (those making between $35,000 and $149,999) are more satisfied than low-income (less than $35,000) and high-income households ($150,000 or more).
The effects of age, income and customer location on wait time satisfaction are cumulative.

The full research report is available here: How Plumbing Service Wait-Time Satisfaction is Affected by Age and Income

This Zion & Zion research study was based on a nationwide survey of 1,044 adult homeowners ages 25 and older. Authors of the study are Aric Zion, MS; Nicole Ellis; and Thomas Hollmann, MBA, PhD.

About Zion & Zion
Based in Tempe, Ariz., Zion & Zion is a full-service national marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services. The work of the Zion & Zion team includes local, national and international brands, including Aristocrat Technologies, ARS/Rescue Rooter, Bank 34, Barro's Pizza, BD (Becton Dickinson), Bill and Melinda Gates Foundation, Casino Del Sol, Phoenix Raceway, Phoenix Suns, Sun Health, University of Arizona and Walmart. Learn more at www.zionandzion.com, follow @ZIONandZION on Twitter, follow Zion & Zion on LinkedIn, and like ZIONandZIONAgency on Facebook.

SOURCE Zion & Zion