Zeta Interactive Solidifies Leadership Presence in Digital Marketing Industry with Milestone Achievements in 2010

NEW YORK, May 6 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced several of the company's impressive achievements thus far in 2010. After announcing record-setting growth milestones in 2009, including being named a leader in the 2009 Forrester Wave Report, Zeta Interactive has continued to build momentum and solidify its position as a pioneer in the digital marketing landscape throughout the first few months of 2010.

Among the most notable milestones that Zeta Interactive has achieved since the beginning of the year include:

• Client growth: since the beginning of the year, Zeta Interactive has continued to add leading companies to its growing client roster, including Ferrari North America, STIHL Inc., Empire Education Group, and many others. The agency also has continued to execute on cutting edge digital campaigns for its long-standing customers such as TurboTax, Century 21, Live Nation, among others.
• Revenue growth: along with the client expansion, Zeta Interactive's revenue growth has also continued to build, growing by more than 20% on the email side alone since the beginning of the year. This follows Zeta's stellar revenue growth in 2009, which saw the company's overall revenues increase by nearly 10%, as well as its social media revenues grow by 25% and its list services revenues grow by more than 700%.
• Management expansion: Zeta Interactive added to its senior management team, naming industry veterans Nick Zylik and Sangram Kachwaha as Vice President of Product Development and Vice President of Digital Services, respectively.
• Synergy Series launch: the company received an overwhelmingly positive response to the launch of its bi-monthly Synergy Series webinars, which is dedicated to helping marketers develop new integrated digital strategies to achieve maximum ROI. Each webinar is co-hosted by an expert analyst from Forrester Research.  
• Zeta Buzz enhanced platform release: the company released first-of-its-kind upgrades to its award-winning Zeta Buzz social media mining technology, including adding Twitter and online video mining capabilities, international media mining and neutral tone functionalities.

Zeta's executive team, led by CEO Al DiGuido, has also been sought after to speak at the most prestigious events and conferences focusing on a wide range of digital marketing topics, including email marketing, search engine marketing, social media, and others. Among the conferences that the Zeta team has spoken at recently include IAB Mixx Conference, eM+C's All About Email, Gridley & Co. Marketing Conference, among many others. The Zeta executive team has also been invited to speak at DM Days 2010, San Diego Interactive Marketing Day, DPAC 2010 and will be the chair of Email Marketing Day at eTail East.

The beginning of 2010 also saw the Zeta Interactive brand continue to become a household name in media outlets throughout the world. The company has been included in news stories by thousands of media outlets, ranging from leading business media to influential marketing and advertising trade media to special interest publications from all types of industries. The company has also been covered regularly by the Wall Street Journal, Brandweek, US News & World Report, Internet Retailer, and its executives have authored highly-acclaimed bylines for influential media outlets such as Advertising Age, AdWeek, DM News, and others.  

"Just half way into 2010, we are already executing on the vision and goal we conceived of becoming the leading fully-integrated digital marketing organization in the industry," said Al DiGuido, CEO of Zeta Interactive. "Our commitment to constantly providing the digital marketing landscape with new strategies and innovations, and setting new standards of customer service for our many valued clients, is certainly being recognized by the rest of the industry, and has enabled us to establish a leadership position in such a short period of time."  

For more information on Zeta Interactive, go to www.zetainteractive.com, or follow the company on Facebook, LinkedIn or Twitter.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The agency is a Google AdWords qualified company, and has been named among the top digital agencies in the U.S. by Advertising Age, as well as a leader in the email marketing sector by Forrester Research and among the best technology organizations in the world according to Tech Awards Circle.

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, and India. The company serves more than 200 clients currently, including such world-class companies as Live Nation and Sony Electronics Inc.  For more information please visit: www.zetainteractive.com.  

SOURCE Zeta Interactive

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