Zeta Interactive Launches Web Site for Friday Harbour; Provides Charity with Digital Marketing Services Free of Charge

NEW YORK, Sept. 20 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced that the web site they designed for Houston Texas-based non-Profit organization Friday Harbour has officially been launched.

Friday Harbour, which is a non-Profit organization focused on serving cancer patients and their families, was originally selected by Zeta Interactive in January as a charter member of the Zeta Cares initiative. Zeta Cares is a program that provides charitable organizations with digital marketing services at no cost – including web site development, email marketing, paid/organic search marketing and social media marketing – to help raise awareness and donors, sponsors and volunteers for their causes.

As part of the selection process, the Zeta Cares Committee, chaired by Zeta Interactive CEO Al DiGuido and other senior executives from the company, carefully reviewed the charities that applied to be part of the program. Friday Harbour was selected due to the organization's dedicated efforts to alleviate the strain imposed on those fighting cancer by offering free lodging options for families, caregivers and friends of patients.

The new web site which Zeta Interactive designed for Friday Harbour is an interactive, dynamic, intuitive site, featuring everything from an upcoming events calendar to a live news blog to information on the organization to the latest social media features and much more.

The Zeta Interactive team worked closely with Friday Harbour throughout the development process to accomplish several goals for the new site, including:

• Providing easy access for cancer patients and their families  seeking solutions for their housing needs
• Inviting supporters and sponsors to make quick and easy connections to their needs
• Communicating the Friday Harbour story in a mindful, yet innovative fashion
• Providing interactive capabilities allowing for instant reaction and response from Friday Harbour staff members, volunteers, donors and sponsors

"Together with Friday Harbour, we were able to transform their website and define their true online identity," said Al DiGuido, CEO of Zeta Interactive. "The mission of the Friday Harbour organization is one that has truly touched all of us at Zeta Interactive, and with the launch of their new site, Friday Harbour will now be able to bring these inspiring values and ethics, and raise a new level of awareness for their organization in this digital age."

Additional charities are encouraged to apply for future admission to the Zeta Cares program by visiting, www.zetacares.com. For more information on Zeta Interactive, please visit www.zetainteractive.com.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  According to the Advertising Age Digital Agency Report, the company is currently ranked among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.  

Zeta Interactive is a leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Time Inc. and Sony Electronics Inc.  For more information please visit: www.zetainteractive.com.  

About Friday Harbour

Friday Habour is a Houston based Non-Profit organization that is focused on serving patients and their family members or friends receiving cancer treatment at MD Anderson Cancer Center or Texas Children's Hospital Cancer Center, located in the Texas Medical Center in Houston Texas.  

The organization's mission is to provide a rest stop for those individuals who tirelessly accompany their loved ones to & from medical facilities for extensive treatment.  By offering a provisional lodging option, Friday Harbour hopes to bring some solace to these devoted companions, ease the load of care giving, and help restore the mind, body, and spirit for the journey ahead.  For more information, please visit: http://fridayharbour.org/.

SOURCE Zeta Interactive

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