Zeta Interactive and The Relevancy Group Release The Precision Marketing Imperative

NEW YORK, Nov. 3, 2014 /PRNewswire/ -- Zeta Interactive, the leader in Customer Lifecycle Marketing, today announced the release of its co-authored whitepaper, written with The Relevancy Group and entitled "The Precision Marketing Imperative: Tactics for Implementing the Precision Marketing Framework." The whitepaper was co-written by Zeta's CEO, David A. Steinberg and SVP CRM Sales & Marketing, John Polcari along with The Relevancy Group's, David Daniels, the industry's leading analyst and pioneering analyst during his time at Forrester.

"This whitepaper is a practical guide for sophisticated marketers confronting an increasingly complex landscape. It lays out a clear and cohesive framework for making Big Data actionable and executing one-to-one marketing programs at scale," says David A. Steinberg, CEO of Zeta Interactive.

"The Precision Marketing Imperative – Tactics for Implementing the Precision Marketing Framework," outlines a forward thinking five-step roadmap, detailing how best to develop strategies and implement tactics to improve the performance of email marketing. The paper also explores how rapid consumer mobile adoption has led to a major shift in how consumers interact with brands, challenging marketers to adopt a new approach to organizing and integrating consumer data. The whitepaper also prescribes building a Precision CRM centric organization based on data management practices that are actionable, rule-based and encompass the entire customer journey.

Specific whitepaper findings include:

• Only 16% of marketers state that they practice data hygiene or practice data house-holding to understand multiple customer/accounts within a single household.
• 24% of marketers cite that having adequate staffing resources for marketing programs management is a challenge.  Precision marketing necessitates automation across the customer lifecycle.
• 26% of marketers state that analyzing campaign results is their top challenge. The Relevancy Group finds that vendors that can offer services in a follow-the-sun, 24/7 approach can provide the best insight. This allows the services staff to compile results overnight and have the marketing results for the marketer available the following morning.

"The research proves a focus on pCRM can deliver 5 to 6 times the revenue and profit," explains The Relevancy Group's CEO, David Daniels. "It validates our business philosophy, shared by Zeta Interactive, that enabling Big Data throughout the customer journey and supporting marketers on optimizing the value of customer relationships."

This whitepaper is the first in a thought leadership series around pCRM. David Daniels and John Polcari are set to host a free, 60-minute webinar, discussing why marketers who understand customer behaviors and preferences and organize their people, processes and platform will be rewarded with greater customer lifetime value. The webinar will take place on Tuesday, November 4^th at 2:00PM here: https://attendee.gotowebinar.com/register/4517181156690288129

About Zeta Interactive:

Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates Big Data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors.

The company's set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Tampa, FL; Washington, D.C.; Scottsdale, AZ; Duluth, GA; Middlesbrough and Bristol, UK.

About The Relevancy Group:

The Relevancy Group provides market research, survey design and consulting. We assist marketers (buyers) connect with vendors (sellers) and manage the vendor selection process, each year we represent tens of billions of email messages that are out for bid for new solution providers.   We provide educational and advisory resources to advance our clients and the markets understanding of relevance in order to deepen their customer relationships. The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization's relevance within the broader online economy. Working with the leading brands, vendors and associations that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing omnichannel connected marketing strategy and tactics. The Relevancy Group publishes research, educational resources and consults with businesses on vendor selection, mergers/acquisitions and other strategic imperatives.

SOURCE Zeta Interactive

Related Links

http://www.zetainteractive.com