Zenith Media Makes Rentrak Its TV Currency

PORTLAND, Ore., Oct. 3, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced Zenith Media is using Rentrak's massive and passive TV currency for local television buying.

Under the agreement, Zenith Media becomes the first national agency to choose Rentrak's local TV currency as the negotiation tool to deliver more efficient, effective and successful TV campaigns for clients.

"Zenith is proud to be at the beginning of a big industry change. For the first time in industry history, we are replacing the low-response rate, highly unpredictable surveys and diaries with massive and passive measurement," said Zenith's Chief Data Officer Rob Jayson. "We expect to see significant reductions in costs for our clients as well as dramatically improved service. Every one of our clients is looking forward to the prospect of greater predictability and accountability. We expect that this new Rentrak-based currency will become the new gold standard for all of local TV ad spending and are excited about the prospect of significant change and improvement in our TV currency and trading. Rentrak information will help us open up a new era of TV negotiation through the use of modern data matching techniques, which enable us to trade on consumer audiences rather than broad demographics." 

Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 29 million TVs and Video on Demand from more than 114 million TVs, including granular information for TV stations in all 210 markets projected to the U.S. population.

About Zenith Media
Zenith Media is part of Zenith Optimedia—a leading global media services network with over 7,400 people working in 262 offices across 74 countries. We are part of Publicis Groupe, the world's third largest communications group, and the world's second largest media counsel and buying group. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, Zenith delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points—the Live ROI planning process. Zenith equips our clients with a full range of integrated skills across communications planning, value optimization, performance media and content creation. Our U.S. local clients include Verizon, JP Morgan Chase, Toyota/Lexus/Scion and Sonic.

About Rentrak

Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contact for Rentrak: 

Antoine Ibrahim

Office: (646) 722-1561

E-mail: [email protected]

Contact for Zenith Media: 

Meagan Murphy
Office: 212-859-1947
E-mail: [email protected]

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SOURCE Rentrak

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