CHICAGO, Feb. 24, 2022 /PRNewswire/ -- Two-time NBA All-Star Zach LaVine is returning home from NBA All-Star 2022, and he's teamed with MTN DEW® to celebrate his most dedicated fans as they gear up for the second half of the season. Fresh off a third consecutive MTN DEW 3-Point Contest appearance, LaVine and DEW are bringing 100 exclusive, green DEW ZONE basketballs back home to give away to DEW Nation.
Through March 5, fans can enter for the chance to win via Twitter by telling LaVine and MTN DEW why they love basketball, tagging @MountainDew in their post with the hashtag #DEWZoneSweepstakes. One hundred fans will randomly be selected to win a DEW ZONE basketball, including eight even luckier fans who will win an exclusive ball signed by number 8 himself.
"The DEW ZONE ball has become a really cool part of NBA culture, so this year I'm teaming up with MTN DEW to give 100 of them away," says LaVine. "DEW understands that the fans are the most important part of any game, and I'm excited to partner with them to show fans how much their support through the whole season means to me."
"DEW ZONE basketballs have become iconic in their own right, as sinking 3-point shots from the MTN DEW ZONE is one of the most exciting parts of the NBA All-Star events for viewers," says Jill Abbott, CMO, PepsiCo Beverages North America, Central Division. "We're thrilled that we can help LaVine show gratitude for his fans after his success at NBA All-Star and the MTN DEW 3-Point Contest by bringing a piece of the events home with him."
Entry to the #DEWZoneSweekstakes is open to U.S. residents 18 years of age and older. Full rules and regulations can be found here. At the conclusion of the entry period, MTN DEW will share a link via Direct Message on Twitter asking potential winners to upload their information to confirm their eligibility.
To stay up to date on the latest brand news and updates follow @MountainDew on Twitter, Facebook and Instagram.
About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW® CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® Zero Sugar, MTN DEW MAJOR MELON®, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK™ and MTN DEW SPARK Zero Sugar. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow-on Twitter @mountaindew.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $70 billion in net revenue in 2020, driven by a complementary beverage and convenient foods portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
Media Contact:
Emily Bloom / [email protected] / 339-364-1484
Yera Ha / [email protected] / 603-505-1268
SOURCE PepsiCo
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