YouAppi Launches New Version of OneRun Designed to Uncover More Mobile Customers with a Greater Lifetime Customer Value

NEW YORK, May 19, 2015 /PRNewswire/ --

YouAppi, a pioneer in data-driven mobile customer acquisition, today announced that it is launching a new version of its OneRun Platform.

"What data do we need in order to generate the greatest Lifetime Customer Value?' was the question which led us to developing the new version of OneRun featuring Post-Install Event Analytics," said YouAppi CEO and founder Moshe Vaknin.

The new version of OneRun includes the following features:

Post-Install Events - This new dashboard allows YouAppi's data scientists to maximize the OneRun Platform's machine learning technology based on KPIs, real-time user usage patterns and conversion analysis in order to deliver significant results to premium advertisers.

Media Planning Manager - Advertisers now have a self-service suite to manage their mobile advertising campaigns. They can create, manage and track IOs through OneRun, evaluate campaigns against past performance, set CPI cost models, caps, and manage their daily budget. In addition, OneRun will recommend the most suitable channels for your campaign as it taps into a large and diverse pool of publishers that is updated in real-time.

Campaign Performance Dashboard - This new feature provides YouAppi's Advertisers with the ability to view the full breakdown of their campaigns in order to optimize their ROI. They can view detailed metrics by date and by publisher, track installs and post-install events according to Publisher ID in order to isolate top performing or low performing publishers, and manage ad spend breakdowns and campaign progress data for better campaign management.

Inventory Analysis - Advertisers now have the ability to view YouAppi's available inventory and break down the data by various parameters, including country, media type, app, mobile web traffic, category (games, utility, kids, etc.), total installs, and CPI.

"Though many mobile marketers are focused on generating the install, that's only the beginning of the customer journey. We needed to develop a robust solution that will help YouAppi and our Advertisers and Publishers track and manage the complex KPIs for each campaign, ultimately identifying the app's most profitable customers. And for each app, those KPIs will be different. This updated version of OneRun provides the tools to find the users with the greatest customer lifetime value," added Moshe.

Though every mobile marketer is looking to generate revenue, the KPIs that will most accurately predict profitable customers aren't always clear, known or the same for different apps. To better understand the impact of KPIs on conversion, YouAppi, works with customers to analyze all Post-Install Events in order to determine the drivers for conversion, then optimize campaigns to increase Lifetime Customer Value.

"For one client, we saw that the number of weekly page views was the most effective Key Performance Indicator for customer profitability. We therefore optimized this mobile marketer's customer acquisition campaigns in order to generate users with higher weekly page views based on user segmentation and better performing publishers / traffic sources," said Eyal Hilzenrat, YouAppi's VP Products & Partnerships.

For the abovementioned client, YouAppi determined which publishers delivered quality traffic through the Post-Install Event Analytics Dashboard - users with greater weekly page views in the app - and optimized the user acquisition strategies to deliver more traffic from the better performing publishers and more relevant prospects.

According to YouAppi's Post-Install Event Analytics Dashboard, leading events (KPIs), which app marketers need to be monitoring include (events will vary according to specific app):

• # of times the app was accessed in the first 24 hours
• # of times the app was accessed in the first week
• Time spent (per session / total)
• Permission granted (location / sharing with contacts)
• Items placed in the shopping cart
• Social shares

About YouAppi 

YouAppi, a pioneer in native, data-driven customer acquisition, acquires profitable mobile customers for marketers and agencies, providing one single point to streamline their mobile media buying. With most mobile acquisition providers focused solely on installs, YouAppi's proprietary algorithms analyze the mobile content consumption, usage, and spending patterns of over 200 million users in order to identify and deliver customers with the highest Lifetime Value (LTV). It is this capability that empowers publishers running on the YouAppi platform to maximize their inventory yield. YouAppi was founded in late 2011 with offices in New York, San Francisco, London, and Tel Aviv. For more information, please visit http://www.YouAppi.com.

Contact info:
Jennifer Shambroom
VP Marketing
YouAppi
t: +1(415)278-1727
e: [email protected]

Uriah Av-Ron
PR for YouAppi
http://www.YouAppi.com
t: +1(646)755-6120
e: [email protected]

SOURCE YouAppi

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