Yoshinoya Defies Industry Sales Trends With Same-Store Sales Growth For The Fourth Consecutive Year

"I am pleased with our positive sales performance and the progress we've made towards meeting our strategic initiatives," said Dar Vasseghi, CEO Yoshinoya America.  "Our team's efforts have helped put our brand on a path of continued growth and expansion into new markets."

Yoshinoya attributes part of their positive performance to the introduction of new menu offerings to help broaden appeal to consumers, while optimizing their ingredients.  Additions include: Angus steak, grilled tilapia, shrimp and orange chicken bowls complimenting the brand's traditional beef and teriyaki bowls.

While there have been price increases to help offset rising costs, the steady growth in transactions have shown that Yoshinoya remains true to its core values.

"Yoshinoya offers our guests freshly prepared, delicious Japanese rice bowls that are affordably priced," said Bobby Williams, VP of Marketing. "It was very important for us to fulfill a greater share of our current customers' expectations while continuing to build on those connections spilling over in to new customer segments. What excites us is hearing customer feedback and knowing that we are keeping up with exactly what they want and need in their busy lives," said Williams.

Yoshinoya has recently embarked on an aggressive remodeling of its existing units. The plan calls for all company locations to be remodeled to a warmer, more contemporary look by the end of 2018. The new design boasts new interior and exterior signage and digital menu boards, and is complimented by a new and more relevant company logo designed by Chermayeff & Geismar & Haviv, out of New York.

About Yoshinoya:

Fresh, wholesome Japanese-style cuisine is the essence of the Yoshinoya Japanese Kitchen menu. Dating back to 1899 with the opening of its first restaurant in Tokyo, Japan, Yoshinoya is among the oldest quick-service restaurant chains in operation. Throughout its century of experience, Yoshinoya continues to grow aggressively while operating or franchising more than 1,833 restaurants in Japan, Mainland China, Shanghai, Taiwan, Hong Kong, Singapore, Philippines and the United States. The Yoshinoya Japanese Kitchen menu is based on fresh ingredients served in a variety of rice bowls, including the original Beef Bowl© that started it all in 1899. Yoshinoya has more than 100+ restaurants in California with plans for expansion through additional company restaurants. For more information, visit www.YoshinoyaAmerica.com

Photo - http://photos.prnewswire.com/prnh/20161116/440386

SOURCE Yoshinoya America

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http://www.YoshinoyaAmerica.com