Yogurt Market Disruptor: Dairy-Free Alternatives as the New Greek

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Oct 11, 2018, 07:44 ET

ROCKVILLE, Md., Oct. 11, 2018 /PRNewswire/ -- Traditional plain yogurt is a thing of the past for many consumers, and most yogurt eaters want something that hits more notes, according to market research firm Packaged Facts in the report The Yogurt Market and Yogurt Innovation, 3rd Edition.

Yogurt eaters will continue to seek out products that are special in some way – healthier, more nutritious, uniquely flavored, indulgent, or decadent. Most notably, Packaged Facts identifies dairy-free, plant-based yogurt as the new market disrupter replacing the now mainstream Greek yogurt trend.

"With Greek yogurt having already refashioned the yogurt category, the question becomes what's the next disruptor? The longer-term answer is dairy-free yogurt," says David Sprinkle, research director for Packaged Facts. "The segment is following more familiar dairy-alternative beverage ingredient trends, especially as dairy-free yogurt moves beyond soy to feature coconut, almond, and cashew as well as more exotic variations such as pea-based yogurt."

To an even greater degree than Greek yogurt in its pure, plain incarnation, dairy-free yogurt chips away at the premise that yogurt is at heart a good-for-you product category, any dessert flavors and candy toppings notwithstanding. Worse, non-dairy yogurt takes probiotics and high protein, both hot nutritional trends, and transfers these trump cards to the plant-based product trend's bag of tricks. With the plant-based trend, many younger and trendier American eaters are switching lanes from "leaning more vegetarian" to "leaning more veganish," and thereby cutting back on or foregoing dairy.

Although dairy-free is not the only innovation trend going, yogurt leaders have seen the dairy-free messaging on the wall, notes Sprinkle. Stonyfield Farms, with its dairy-free yogurts, is now under Lactalis. Danone fields Silk (now including dairy-free and soy-free Silk Almondmilk) and So Delicious coconut culture yogurt alternatives.

About the Report

The Yogurt Market and Yogurt Innovation, 3rd Edition focuses on the market for yogurt sold to consumers in the United States through retail channels. The market is broken out into two categories: refrigerated yogurt (spoonable) and refrigerated yogurt drinks. Market size data are provided at the retail sales level for 2012-2017 and projections for 2018-2022.

The report covers all retail distribution channels that carry yogurt, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order. Yogurt in other forms (frozen yogurt, yogurt dips, snacks, etc.) or yogurt sold in other venues such as foodservice channels, are not part of the formal scope of the market or included in sales quantification.

View additional information about The Yogurt Market and Yogurt Innovation, 3rd Edition, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website: https://www.packagedfacts.com/updates/Yogurt-Market.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.

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SOURCE Packaged Facts