Yankee Group Reviews Mobile Metrics To Forecast the Future of the New Mobile Economy

BOSTON, Feb. 6, 2014 /PRNewswire/ -- The mobile economy is blooming at an even faster rate than expected—by 2017 it will be valued at $3.1 trillion, $200 billion more than the $2.9 trillion Yankee Group forecasted in October 2012. This spike in potential earnings can be credited to all four mobile sectors—devices, commerce, broadband, and apps and cloud—seeing increased market interest. In the new report, "Mobile Metrics That Matter: Growing the New Mobile Economy," Yankee Group takes a closer look at some of the key metrics and data trends behind the largest, most significant pockets of mobile growth.

Senior Analyst Rich Karpinski and Vice President of Research Carl Howe, co-authors of the report, also offer additional data points and commentary in the on-demand companion webinar, "Mobile Metrics That Matter: Ten Data Points That Will Define the Next Wave of the New Mobile Economy."

Highlights from the report include:

• The mobile devices and mobile commerce sectors are growing quicker than previously forecasted, with expectations for mobile devices now reaching $919 billion and mobile commerce reaching $906 billion by 2017.
• Although mobile broadband's market growth rate has begun to slow, it continues to represent the largest sector of the new mobile economy in raw terms and is expected to reach $1.121 trillion by 2017.
• Mobile applications and cloud will continue to see significant growth as well, albeit at a slightly lower level than previously forecasted, reaching $145 billion by 2017.

"If we had to sum up the trends driving mobility in 2013 and beyond, we'd say we've entered the land of very big numbers (such as mobile line and smartphone penetration), and are nearing the threshold of very fast levels of network speeds and very high levels of acceptance of a wide range of mobile-first behaviors," said Karpinski. "Big is good, of course, but brings with it significant challenges. As the mobile economy grows, early exponential growth turns to slow steady progress, separating out the flashes-in-the-pan from the true mobile stalwarts. As we move from the early days of mobility into maturity, companies in each of the core sectors of the new mobile economy—networks, devices, commerce and apps—face significant challenges."

About Yankee Group

Yankee Group is the preeminent research and advisory firm equipping companies to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. We provide a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide. Visit www.yankeegroup.com.

About The 451 Group

Headquartered in New York, with offices in key locations – including Boston, San Francisco, Washington DC, London, Seattle, Denver, Sao Paulo, Dubai, Singapore and Moscow – The 451 Group owns and operates 451 Research, a leading technology-industry syndicated research and data firm focused on the business of enterprise IT innovation. The 451 Group also owns and operates Uptime Institute, an independent provider of thought leadership, certification, education and professional services for the global datacenter and emerging Digital Infrastructure industry and Yankee Group, the preeminent research and advisory firm equipping companies to profit in a mobile world.

SOURCE Yankee Group

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