Xperiel and Amazon Collaborate to Increase Fan Engagement through Seamless Prizing for Augmented Reality and Predictive Gaming Activations

SAN FRANCISCO, Feb. 5, 2019 /PRNewswire/ -- Xperiel, inventor of the Real World Web (RWW) platform, today announced it is leveraging Amazon GameOn to fulfill prizes for augmented reality gaming and predictive gaming activations at NBA games. Customers can participate in Xperiel's activations during Sacramento Kings games, and Amazon GameOn, a set of flexible, cross-platform APIs, awards and delivers prizes to fans who participate in-stadium or at home. The GameOn integration helps Xperiel deliver unique fan experiences that increase loyalty through engaging play.

"There's nothing like playing a game that's delightful and engaging from the moment the timer starts to when the winner receives prize," said Marja Koopmans, Director, Amazon Competitive Gaming. "And nothing puts a damper on the joy of winning—or wanting to play again—like realizing redeeming your reward is a headache. That's why Amazon is excited to work with Xperiel to delight NBA fans both in stadium and at home."

Previously, if a fan won a prize through an activation at a game or between games, it meant going to the stadium at a certain time to pick up the prize, with the hassle of searching for a designated pick-up area and taking time out of an evening with friends. Fans do not want to carry around prizes with them after a game when they are at the bar celebrating a win. It was a burden on the consumer and the team to find a mutually agreeable way to get prizes in the hands of winners. In the past, a representative from the sports organization became responsible for ordering game winning prizes, finding the address and shipping the prize to the fan, with the sports team shouldering the cost of shipping the prize. Now, this formerly cumbersome process has become seamless as teams can now ship prizes directly to fans from Amazon dramatically reducing the cost and complexity of prize fulfillment.

The Sacramento Kings, one of the most technologically advanced teams in professional sports, consistently win awards for their dual-mode mobile Sacramento Kings + Golden 1 Center app, powered by Xperiel. Through the app, fans can engage via a free-to-play gaming experience, "Call the Shot," and make real-time predictions on game action. Correct guesses are awarded virtual credits that can be used for in-app prize opportunities or to continue playing until the end of the game. In addition, Xperiel is partnering with Amazon to fulfill delivery of season grand prizes – which may include a Microsoft Xbox 'One S' with NBA 2K18, a Sonos PLAY:1 sound system and an Amazon Echo Show – directly to winners' homes. Kings fans have used "Photo in the Plaza," also powered by Xperiel, through the team's proprietary mobile app to post selfies that appear on the arena's exterior screens and catch virtual basketballs via an augmented reality prize cannon.

Amazon GameOn is a service that allows developers to easily integrate competitions natively into their games on mobile, PC, and console, and provide real-world prizes to players. With GameOn, developers can drive engagement, increase monetization, and bring more players in on the action.

"Harnessing the Amazon GameOn API through the mobile app activations we created within the Sacramento Kings application has become a driving factor for increased consumer engagement," said Alex Hertel, CEO and co-founder of Xperiel. "Prize fulfillment is consistently a challenge and in working with Amazon we have found a truly seamless solution that provides accurate and efficient delivery of prizes for our immersive activations with professional sports teams."

Fans are invited to play along this season in the Fan Zone of the Sacramento Kings app, which can be downloaded for iOS here and Android here.

ABOUT XPERIEL
Xperiel's Real World Web (RWW) platform merges the physical and digital worlds together by providing mixed reality experiences to consumers across any device. The inventors of the Google Wallet technology built the Xperiel RWW platform as an operating system that connects all aspects of the consumer network together. It is comprised of a universal trigger fabric, device-agnostic applications in the cloud and an all new graphical programming language based on the founders' original PhD research. Xperiel, a Silicon Valley-company, makes it possible for brands to quickly build interactive applications that are contextually aware and can communicate with real world objects through digital activation points called triggers. Using Xperiel, consumer-oriented companies can connect siloed consumer touch points and embrace emerging technologies to deliver immersive, customized experiences to individuals via any connected device. Xperiel's patented, easy-to-use graphical programming language expands the number of people that can develop interactive IoT apps, radically compressing the time and cost it normally takes. Companies in professional sports, entertainment, retail and other industries use Xperiel to maximize the value of their IoT investments and connect their existing infrastructures to a growing device network. Organizations including the New York Jets, Sacramento Kings, Los Angeles Dodgers and Pepsico partner with Xperiel to deliver engaging experiences via the RWW to drive customer loyalty while increasing revenue opportunities in a fast-moving, digital world. For more information visit Xperiel.com.

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