XL Companies Present the Anatomy of Multicultural Marketing: Unveiling the Mystery

NEW YORK, Feb. 23, 2015 /PRNewswire/ -- XL Holding Group (Edge and Alliance), are pleased to announce the first-ever inaugural symposium, The Anatomy of Multicultural Marketing: Unveiling the Mystery to give business leaders insights into the anatomy of multicultural consumers. The symposium aims to educate, facilitate discussion, and provide networking opportunities with business executives from around the country about successful go-to-market plans. The symposium will also showcase ways to incorporate culturally relevant strategies to an overall marketing framework among America's fastest growing consumer segment, the Multicultural market.

While the official announcement of the launch was made today, The Anatomy of Multicultural Marketing: Unveiling the Mystery, has been in the works for years by one of the founding partners of the XL Holding Group and Denver native, Armando Martin. "Along with my partners, we're delighted to be able to bring this symposium to Denver. Together we are bringing in industry experts and have invited the best and brightest in the business community to discuss how to accelerate profit initiatives within our organizations." Martin further added, "Most business people are aware of the demographic changes of the last twenty years but still struggle to connect in an authentic way with Multicultural audiences."

As part of its program, XL is setting the stage so that presenters provide key market insights, engaging discussions, and innovative ideas to help the audience connect more effectively with multicultural markets, and ultimately, turn trends into profits. Key speakers include: Juan Carlos Davila Senior Vice President at Nielsen, Elisabeth Diaz-McDonald, Multicultural Marketing Manager at Swire Coca-Cola, Max Ramirez, Vice President of Digital Media at Spanish Broadcasting System, Veronica Viviana Wilson, Associate Publisher at Meredith Corporation, and Franklin Rios, President at Luminar Insights, Sean Bunner from Home Shopping Network (HSN).

The symposium, appropriately enough, is being held at the Denver Art Museum, where experiencing art is a hands-on, joyful, and transformative journey. With more than 70,000 diverse artworks from around the world and throughout history, the Denver Art Museum is one of the largest museums between Chicago and the West Coast. Andrea Kalivas Fulton, CMO of the Denver Art Museum said, "Connecting with diverse visitors, artists and members of the community in the Denver metro area and beyond is vital for the museum and a city like Denver. It is a true pleasure to host this inaugural multicultural marketing event." All of the catering will be sourced locally and organically grown by self-taught chef and Denver native, Kevin Taylor, who is known for his unique take on southwestern cuisine.

"We are thrilled to be making history in Denver by hosting an event that unites professionals, experts and thought leaders across industries to discuss the changing face of America," said Lili Gil Valletta, Partner of XL Holdings and President of XL Alliance.  "With over 30 years of expertise and a management team of former corporate clients, we feel XL is uniquely positioned to facilitate and elevate the multicultural conversation and are delighted to spark this conversation at the iconic Denver Art Museum," added Gil Valletta.

The Partners of the XL companies Armando Martin, Manny Fields, Lili Gil Valletta, Enrique Arbalaez, and Jose de Hoyos, President of XL Multilingual Services & Language Management will act as hosts and leaders of the event. Most recently, XL Healthcare, a division within the XL Holdings Group, took home the Gold Award as Best OTC Campaign for its work with Valeant Consumer Products' Caladryl at the Multicultural Health National Marketing Awards.

For more information, please visit www.anatomyofmcm.com and follow us on FB and Twitter @TheAnatomyofMCM. Please hashtag us using: #DissectDiversity.

XL Holdings Group, LLC
Is an independent minority woman owned and certified multicultural marketing holding company under the leadership of a management team made of 100% former corporate clients now serving clients. With offices in Denver, New York and satellite teams in Colombia and Peru, XL offers business strategy and consulting, marketing services, digital and retail excellence; all under their proprietary model of Cultural Intelligence™. With over a dozen countries represented and six languages spoken, XL offers the insights and experience required to win in today's highly diverse America. XL works with recognized brands like Kroger, Post Foods' Honey Bunches of Oats, L'Oreal Luxe, Valeant Pharmaceuticals and Jagermeister, among others. To learn more about XL, visit www.xlalliance.com and follow @CulturalIntel on Twitter and Instagram. 

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SOURCE XL Holdings Group, LLC

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