Xiniya Announces the Establishment of a Dedicated Fashion Design and Sales & Marketing Center

JINJIANG, China, April 14, 2011 /PRNewswire-Asia/ -- China Xiniya Fashion Limited ("Xiniya" or the "Company") (NYSE:XNY), a leading provider of men's business casual apparel in China, today announced that it has established a dedicated fashion design and sales & marketing center. The news facility has a gross floor area of approximately 3,000 square meters (or 9,900 square feet) and is located in the Xiamen Software Park in Fujian Province, China.

''The purpose of relocating our Fashion Design and Sales & Marketing Centers to Xiamen is to provide a better environment to attract international and domestic talented designers and experienced sales and marketing staff to augment the Xiniya brand," said Mr. Qiming Xu, Chairman and Chief Executive Officer. "This dedicated center will help to bolster our design and product development capabilities and allow us to produce more fashionable and innovative products."

The city of Xiamen has a major airport which will allow distributors and retailers to fly to the new facility directly to preview merchandise and attend sales fairs. Xiniya is currently in the process of renovating the facility and expects it to be completed by the third quarter of 2011.

Safe Harbor Statement

This news release contains "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

About China Xiniya Fashion Limited

Xiniya is a leading provider of men's business casual apparel in China. The Company designs and manufactures men's business casual and business formal apparel and accessories, which are marketed under the Xiniya brand, and sells through its distribution network that includes 26 distributors and 24 department store chains. Its products are sold to consumers at over 1,400 authorized retail outlets owned and managed by third parties located in 21 provinces, five autonomous regions, and four municipalities in China. This authorized retail network focuses on second- and lower-tier cities, where increasing affluence has led to an improvement in living standards and where most international men's apparel brands do not have a significant presence. The Company's target consumers are male working professionals in China between the ages of 25 and 45 who seek fashionable clothing to suit their working and lifestyle needs. For more information, please visit the Company's website at http://ir.xiniya.com .

SOURCE China Xiniya Fashion Limited

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