WSS Delivers All-Star Weekend Experiences Into The Heart Of Los Angeles

News provided by

Feb 20, 2018, 10:30 ET

LOS ANGELES, Feb. 20, 2018 /PRNewswire/ -- WSS, a neighborhood-based footwear and apparel retailer, celebrated the return of NBA All-Star Weekend to Los Angeles, with experiences that everyone could enjoy. February 15^th through 18^th, the retailer engaged in local and basketball communities across Los Angeles County.

Kicking things off on February 15^th, WSS participated as the West Coast retail partner for Haddad Brands' Rookie USA Fashion Show in Hollywood. Scores of professional and celebrity models showcased the latest footwear, apparel and accessories from children's Nike, Jordan, Levis, Converse, and Hurley brands. Celebrities in attendance to watch their kids walk the runway included: DJ Khaled, Victor Cruz, Chris Paul, Fat Joe, Scottie Pippen, and Roselyn Sanchez. Celebrities and their families also stopped by the DTLA WSS Rookie USA Pop-Up for a private shopping experience and the launch of Jordan x Asahd Collection. Following All-Star Weekend, the shop will permanently reside within the WSS Flagship Store at 1600 West 7^th Street.

On February 17^th, WSS presented their inaugural "Slam Fest", at the Flagship Store in Downtown Los Angeles. The day featured: NBA player appearances by Craig Smith, Tim Frazier, Sterling Brown, and LA native, Ryan Hollins; a slam dunk and streetball exhibition with Chris Staples, Michael Purdie, "Reemix", Jordan Southerland, "Sik Wit It" and "Bone Collector;" complimentary food courtesy of Wing Stop; Universal Domino League Tournament; live music and broadcasting by Ballerz World, Power 106 and Mega 96.3; games, contests and giveaways.

To complete the weekend, and as part of its ongoing initiative, WSS Cares!, the retailer was present at various All-Star Weekend-inspired neighborhood events including: Veniceball's "Show LA Love" Hoops Experience, Bell Gardens Basketball Tournament in Lynwood, and "Golf Beef" at the Chester Washington Golf Course.

About WSS

WSS is a premier footwear and apparel retailer in the U.S., doing business in neighborhood-based stores. WSS is deeply rooted in customer loyalty; consumers trust WSS for the best brands, greatest values and largest selection of athletic, dress, fashion and casual footwear for the entire family.

WSS Cares! is an ongoing initiative by footwear and apparel retailer, WSS, set forth to make a difference. WSS Cares! facilitates over 350 local events each year. WSS believes in the future of their customers and is committed to giving back to the local communities they serve.

Stay connected to @shopWSS via Facebook, Instagram and Twitter and at www.shopWSS.com

SOURCE WSS