World Book launches new at-home learning product for kids

CHICAGO, Sept. 5, 2017 /PRNewswire/ -- World Book, Inc. today announced the launch of World Book WOW, where kids ages 8 through 13 go for fun learning, reading, and homework support.   President of World Book, Jim O'Rourke, said, "Parents, grandparents, teachers, and librarians all know the World Book name stands for trustworthy, kid-focused content of the highest quality.  World Book fact-filled content now is available—along with hundreds of fun educational games, interactive eBooks, and attention-grabbing media elements—in WOW.  The name says it all—and it's what kids will say when they use the product."

WOW (World of Wisdom) is a child's individualized virtual play and learning space.  Three main sections—Homework, Games, eBooks—deliver kids to study and research boosters and tools, games that provide real fun and learning, and an exclusive collection of eBooks about topics that kids love and subjects they study in school.  "World Book has been learning about what works with kids for a hundred years now," said Paul Kobasa, editor in chief.  "In WOW, we've put that insight together with today's technology to craft a responsive entertainment and education product to show kids that they can have fun and be learning, too." 

WOW works on phones, tablets, and desktops and is available at https://www.worldbooklearning.com/wow,http://www.worldbookwow.com/ in the APP store, or Google Play.  At a monthly cost lower than two lattes at Starbucks, a single subscription accommodates up to five separate users.  Game players win badges that encourage them to further challenge themselves, and they can invite brothers, sisters, and friends (even if they are not WOW subscribers) through outside social media channels or through email to join in the play and learning.  New material is added daily to WOW to engage kids and ensure it becomes the destination year-round for kids eager for a play-and-learn environment to make their own.

World Book, Inc., a subsidiary of Berkshire Hathaway and the Scott Fetzer company, is based out of our downtown Chicago office.  World Book is a leading educational publishing and e-learning company that leverages cutting-edge technology to provide authoritative, trustworthy, and understandable content in the school and library and consumer markets worldwide.  Our robust product suite includes highly engaging digital databases, eBooks and streaming content, the legendary print encyclopedia, and award-winning nonfiction print books.   

CONTACT:  Jean Lin, Vice President of Marketing, [email protected], 312-819-8946. 

SOURCE World Book

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