World Animal Protection launches Egg 'Em On videos to urge Waffle House to choose cage-free

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Mar 21, 2016, 10:00 ET

NEW YORK, March 21, 2016 /PRNewswire-USNewswire/ -- Today, World Animal Protection launches a series of DIY-inspired video shorts and a petition page aimed at companies who have not yet publicly committed to sourcing only cage-free eggs – including 24-hour restaurant chain Waffle House.

Following a year of high-profile public announcements from companies like McDonald's, Panera Bread and Nestlé, World Animal Protection wants to keep building the momentum for corporate commitments to improving animal welfare on farms.

"Waffle House serves up tens of thousands of eggs every day at more than 2,000 locations. A commitment from them would impact the lives of millions of hens, releasing them from unacceptable confinement in cages," said Silia Smith, World Animal Protection's North American Regional Director. "Consumers are raising their voices for the humane treatment of the animals that produce the food we eat. Food businesses that are socially responsible and care about building customer trust and satisfaction are listening. We're urging Waffle House to do the same."

Using pop culture parodies and calling on customers to Egg 'Em On, World Animal Protection released its first :15 stop motion animation video short, Bat-Egg v Super-Egg, reminding consumers that "cage-free eggs aren't just for superheroes." Using "hen approved" messaging, the video encourages consumers to sign a petition to egg on Waffle House for a cage-free commitment. More videos in the series will be released in the weeks to come, and consumers will be encouraged to share their own DIY-inspired eggs-amples.

"Caged egg production is one of the cruelest practices in modern farming," added Silia. "Well-known brands have the power to bring about change for the huge numbers of animals in their supply chains and to send a message to the entire food industry that humane farming is not only possible but crucial. We encourage consumers to 'egg on' the remaining restaurants and grocery stores that aren't yet cage-free, so we can achieve a cage-free future for hens." Find out more at www.EggEmOn.org.

About World Animal Protection
World Animal Protection, formerly known as the World Society for the Protection of Animals (WSPA), is active in more than 50 countries. From our offices around the world, we work with businesses, governments, local partners and animal welfare organizations to find practical ways to prevent animal suffering worldwide. www.worldanimalprotection.us.org

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SOURCE World Animal Protection