Woodward Lifestyle and Action-Sports Experience Debuts at Hard Rock Hotel Riviera Maya

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Aug 15, 2017, 10:00 ET

MIAMI, Aug. 15, 2017 /PRNewswire/ -- AIC Hotel Group, the brand reinventing the all-inclusive hotel experience, and Woodward, a leader in the youth culture and action sports movement, have announced the opening of the brand-new Woodward at the Hard Rock Hotel Riviera Maya. Built for a world-class entertaining and action-filled experience, the partnership merges luxurious tropical accommodations with on-property adventure. The first action-sport facility in Mexico, Woodward Riviera Maya is designed to empower kids to grow physically and emotionally through creative expression in sport, technology, music, art and culture. Woodward Riviera Maya also provides the first ever opportunity to ski and snowboard indoors in the Caribbean.

"This unique initiative and partnership is a testament to the ever-evolving, all-inclusive Hard Rock brand which caters to its varied guest profile. Woodward engages both the young and the young at heart, providing guests of all ages with the opportunity to have a cutting-edge vacation," said Frank Maduro, VP of Marketing for AIC Hotel Group.

Woodward Riviera Maya boasts a variety of programs for all ages, catering to all skill levels, as well as endless opportunities for teambuilding activities within groups or meetings. With future plans to expand to Hard Rock Hotel & Casino Punta Cana already in the works, the facility sets an entirely new standard of the all-inclusive experience, allowing guests to participate in a variety of program sessions such as skateboarding, BMX, scooter, cheer, dance, tumbling, parkour and free running, in addition to indoor dryland snowboarding and skiing with ParkBoard™ and ParkSki™, which are snowboards and skis with wheels on the bottom.

Woodward Riviera Maya also includes an interactive digital media space where GoPro cameras can be checked out to digitally record participant's time at the facility. The digital media program also encompasses Hard Rock's signature Music Lab, which is divided into three unique classes – Jam Band, Spin Session and RockTube – incorporating the brand's distinct musical namesake into the Woodward experience.

Woodward participants can select their preferred program and expert instructors will lead two hour private or group drop-in sessions. Access to some of Woodward Riviera Maya's diverse offerings will be available to hotel guests with Resort Credit, while non-guests will be invited to participate for a fee.

The highly anticipated Woodward Riviera Maya features more than 20,000 air conditioned square feet of state-of-the-art equipment, including a complete indoor concrete skatepark, pump tracks, foam pits, trampolines, jump to resi-landing, cheer and tumble floor, a parkour zone and mega ramps. Between activities, guests can take a break at the snack bar or on the viewing promenades where family and friends can gather to watch the action or enjoy live DJ sessions. The outside of the facility will feature the Woodward WreckTangle ninja obstacle challenge (coming in September), designed to ignite spatial awareness, athleticism, agility and amusement while encouraging guests to strategically move through challenging obstacles such as the "Rope Swing to Cargo Crawl" and "Rotating Rings."

"The all-inclusive Hard Rock Hotels vision aligns well with Woodward's purpose," said Jody Churich, executive vice president and chief operating officer of Woodward. "Woodward is much more than a physical location – it's a culture. We empower kids to grow physically and emotionally. We build kids up by giving them competence in their sport, but also confidence, courage, perseverance and grit to endure life's challenges, achieve life's dreams, and create memories that will last a lifetime. This partnership enables more kids to build something that lasts forever through unique action sports experiences in a fun and safe environment."

"We feel Woodward is such a natural fit for a high energy brand like ours and we're thrilled to see them debut their high quality experience in Mexico at one of our branded properties," says Andrea Melotti, vice president of operations - Hotels & Casinos.

To celebrate the launch of Woodward Riviera Maya, Hard Rock Hotel Riviera Maya is offering vacationers an exclusive chance to be amongst the first to try their skill at the facility with the "Grand Opening Package," which offers up to two free introductory sessions per room for booking now until September 30, 2017, with travel from September 1 until December 22, 2017.

Hard Rock Hotel Riviera Maya accommodations start at $400 per night, based on double occupancy. To book a vacation experience at Hard Rock Hotel Riviera Maya, visit www.hrhrivieramaya.com, call 888-680-7625, or contact your preferred travel professional. For more information about Woodward please visit http://www.campwoodward.com/.

About AIC Hotel Group
AIC Hotel Group spearheads sales and marketing efforts for luxury resort properties in Florida, including Eden Roc Miami Beach Resort and Nobu Hotel Miami Beach, as well as throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana (the world's first all-inclusive Hard Rock Hotel) in the Dominican Republic, in addition to seven Mexico properties including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos (set to open in 2018), Hard Rock Hotel Riviera Cancun (set to open in 2018), Nobu Hotel Los Cabos (set to open in 2018) and UNICO 20˚87˚ Hotel Riviera Maya, the first of a new luxury all-inclusive concept. For additional information, visit www.aichotelgroup.com.

Hard Rock International
With venues in 74 countries, including 176 cafes, 23 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include Cairo, Innsbruck, Cape Town and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Abu Dhabi, Atlanta, Atlantic City, Berlin, Dubai, London, Los Cabos, New York City, Ottawa, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Woodward
Woodward is a world-class destination, for both aspiring youth and professional athletes, with camps and programs that inspire, mentor and nurture kids through amazing activities. For more than forty years, Woodward's positive movement in youth culture has given kids greater self confidence as they advance in athletics, build personal character and become part of a community. While at Woodward, kids are empowered to thrive via creative expression in tech, music and sport such as skateboarding, gymnastics, cheer, scooter, BMX, snowboarding, freeskiing, parkour, dance, digital media and more. With innovative facilities, Woodward currently has four unique locations in the United States, open to all ages and ability levels, including the original Camp Woodward in Woodward, Pennsylvania; Woodward West in Tehachapi, California; Woodward Tahoe at Boreal Resort in California; and Woodward Copper in Summit County, Colorado, with more locations on the horizon. To find out more information, please visit, www.campwoodward.com. Woodward is part of the POWDR Adventure Lifestyle Co. portfolio.