With SmartFocus, Isaac Mizrahi New York Gets Personal With Customers, Increases Revenue 15%

NEW YORK, June 3, 2015 /PRNewswire/ --

Getting personal with customers gets results, as a new case study on the collaboration between SmartFocus and fashion retailer Isaac Mizrahi New York (IMNY) reveals. The companies worked together to create an email platform that builds traffic for IMNY's new eCommerce site, supercharging customer engagement to grow revenue by 15% and expand the customer database by 500% for quick ROI.

"It was important for us to work with a partner that understood where we are today and where we'd like to be in the future," said IMNY's Director of eCommerce, Dara Marks, who, along with Chief Marketing Officer Kate Twist, was looking for a communication solution that would help them increase revenue, improve loyalty and engage customers. "We required tools and support that could grow alongside the business."

SmartFocus' highly scalable solution fit the bill: As IMNY's eCommerce division grows, the Smart Email platform lets IMNY easily handle an expanded customer base, delivering precisely targeted, personalized emails to customer inboxes to increase engagement and generate higher open rates, click-throughs and sales.

The sophisticated tracking and benchmarking tools that are built into the solution are another SmartFocus advantage. IMNY has gained unprecedented insight into campaign performance, which enables them to continously analyze and improve their outreach efforts as they create, execute and review campaigns - all from a single platform.

"We're thrilled to work with the IMNY brand to modernize their customer communications capabilties," said Rob Mullen, CEO at SmartFocus. "The new approach delivers a win to IMNY in the form of higher revenue, and it's a win for customers too since they now receive more revelevant, personalized communications from their favorite fashion retailer."

SmartFocus works with top brands to drive sales and increase client engagement, including Levi's, Mercedes-Benz and Speedo. For more on how IMNY improved messaging and communications, please contact SmartFocus at http://www.smartfocus.com.

ADDITIONAL INFORMATION: 

SmartFocus 

SmartFocus is an innovator in messaging and communications, enabling the world's largest brands - including Levi's, Mercedes-Benz and Speedo and to understand and connect more closely with today's connected consumers; whether that be via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus genuinely listens to and learns from customers using patented algorithms and unique location-based marketing tools. Using The Message Cloud, SmartFocus customers have the rich data, intelligence and the tools for contextually unique engagements, through any digital channel. Find out more at http://www.smartfocus.com.

SOURCE SmartFocus

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