With Market Size Valued At $74.7 Billion by 2026, It`s A Healthy Outlook For The Global A2P SMS Market

News provided by

Feb 23, 2022, 10:25 ET

SAN FRANCISCO, Feb. 23, 2022 /PRNewswire/ -- A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled "A2P SMS - Global Market Trajectory & Analytics". The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace.

FACTS AT A GLANCE
What's New for 2022?

Global competitiveness and key competitor percentage market shares
Market presence across multiple geographies - Strong/Active/Niche/Trivial
Online interactive peer-to-peer collaborative bespoke updates
Access to our digital archives and MarketGlass Research Platform
Complimentary updates for one year

Edition: 6; Released: February 2022
Executive Pool: 363
Companies: 67 - Players covered include AMD Telecom S.A.; Angkor Data Communication Group Co., Ltd.; CLX Communication; Cybercomm; Fortytwo Telecom AB; Infobip Ltd; Mahindra Comviva ; MBlox Inc.; Ogangi Corporation; SAP SE (SAP Mobile Services); Silverstreet BV; Symsoft AB; Syniverse Technologies ; Tanla Solutions; Tata Communications; Trillian Group; Twilio, Inc.; Tyntec; Vonage Business and Others.
Coverage: All major geographies and key segments
Segments: Application (Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages, Other Applications); End-Use (BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality, Other End-Uses)
Geographies: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Complimentary Project Preview - This is an ongoing global program. Preview our research program before you make a purchase decision. We are offering a complimentary access to qualified executives driving strategy, business development, sales & marketing, and product management roles at featured companies. Previews provide deep insider access to business trends; competitive brands; domain expert profiles; and market data templates and much more. You may also build your own bespoke report using our MarketGlass™ Platform which offers thousands of data bytes without an obligation to purchase our report. Preview Registry

ABSTRACT-

Global A2P SMS Market to Reach US$74.7 Billion by the Year 2026
A2P SMS, otherwise called professional or enterprise SMS, is an SMS industry branch that enables governments, institutions, or companies to send reminders or notifications regarding their services and products. Growth in the global market is set to be driven by increased use by large and medium companies across the globe to focus on customer and employee engagement. A2P SMS offers a wide reach, allowing businesses to deliver reminders or notifications to many customers simultaneously. These advantages are likely to shape the A2P SMS market in the next decade. A2P SMS is used by a wide range of organizations and businesses in various technical modes to send messages to consumers such as banking notifications, marketing notifications, two-factor authentication SMS, and automated booking confirmations, among others. Other factors driving the market are two-factor authentication for web services and platforms, increasing use of mobile marketing and growing adoption in banking sector. Rapid digitalization led to increasing instances of spamming and phishing which are a cause of concern. Increasing security concerns in view of such cybercrimes have prompted several A2P SMS messaging providers to enhance security measures with features such as two-factor authentication to lower this risk. With increasing e-Commerce activity due to the lockdown, there was increase in traffic related to notifications, alerts, online transactions and one-time-password (OTP) alerts. Thus, the boom in e-Commerce sector can offer abundant opportunities for the market players in this sector. Increasing security concerns in view of cybercrimes have prompted several A2P SMS messaging providers to enhance security measures with features such as two-factor authentication to lower this risk.

Amid the COVID-19 crisis, the global market for A2P SMS estimated at US$63.3 Billion in the year 2022, is projected to reach a revised size of US$74.7 Billion by 2026, growing at a CAGR of 4% over the analysis period. Promotional & Marketing Services, one of the segments analyzed in the report, is projected to grow at a 4% CAGR to reach US$24.8 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Authentication Services segment is readjusted to a revised 4.7% CAGR for the next 7-year period. This segment currently accounts for a 24.7% share of the global A2P SMS market. Growing adoption of two-factor authentication technology among various web-based platforms is expected to fuel demand for A2P SMS messages in the Authentication Services segment.

The U.S. Market is Estimated at $16.5 Billion in 2022, While China is Forecast to Reach $14.4 Billion by 2026
The A2P SMS market in the U.S. is estimated at US$16.5 Billion in the year 2022. The country currently accounts for a 26.2% share in the global market. China, the world's second largest economy, is forecast to reach an estimated market size of US$14.4 Billion in the year 2026 trailing a CAGR of 4.7% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.1% and 3.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR while Rest of European market (as defined in the study) will reach US$15.1 Billion by the end of the analysis period. Increasing acceptance of Internet of Things (IoT), digital advertising, and advanced technologies is fueling demand for A2P SMS services in North America. Constantly increasing number of Internet and Smart phone customer base is fueling demand for A2P SMS in the Asia Pacific region. Burgeoning telecom sector in China and India is opening new avenues of growth for A2P SMS service providers. With a huge subscriber base, enterprises are using A2P messaging solutions for becoming competitive and in improving customer service.

CRM Services Segment to Reach $15.3 Billion by 2026
Customer relationship management represents a key application of A2P SMS as an increasing number of business organizations adopted digitalization and prioritized customer engagement. Growth in this segment can also be attributed to the growing use of this application in offering billing-related and transaction information to users, particularly by banking and financial services companies. In the global CRM Services segment, USA, Canada, Japan, China and Europe will drive the 3.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$9.3 Billion will reach a projected size of US$12 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.7 Billion by the year 2026. More

MarketGlass™ Platform
Our MarketGlass™ Platform is a free full-stack knowledge center that is custom configurable to today`s busy business executive`s intelligence needs! This influencer driven interactive research platform is at the core of our primary research engagements and draws from unique perspectives of participating executives worldwide. Features include - enterprise-wide peer-to-peer collaborations; research program previews relevant to your company; 3.4 million domain expert profiles; competitive company profiles; interactive research modules; bespoke report generation; monitor market trends; competitive brands; create & publish blogs & podcasts using our primary and secondary content; track domain events worldwide; and much more. Client companies will have complete insider access to the project data stacks. Currently in use by 67,000+ domain experts worldwide.

Our platform is free for qualified executives and is accessible from our website www.StrategyR.com or via our just released mobile application on iOS or Android

About Global Industry Analysts, Inc. & StrategyR™
Global Industry Analysts, Inc., (www.strategyr.com) is a renowned market research publisher the world`s only influencer driven market research company. Proudly serving more than 42,000 clients from 36 countries, GIA is recognized for accurate forecasting of markets and industries for over 33 years.

CONTACTS:
Zak Ali
Director, Corporate Communications
Global Industry Analysts, Inc.
Phone: 1-408-528-9966
www.StrategyR.com
Email: [email protected]

LINKS
Join Our Expert Panel
https://www.strategyr.com/Panelist.asp

Connect With Us on LinkedIn
https://www.linkedin.com/company/global-industry-analysts-inc./

Follow Us on Twitter
https://twitter.com/marketbytes

Journalists & Media
[email protected]

SOURCE Global Industry Analysts, Inc.