With Adults Consuming 2.3 Pounds Of Garlic Each Year, Lay's Wavy Brand Delivers New Roasted Garlic & Sea Salt Flavored Potato Chips Just In Time For National Garlic Day

Vibrant packaging refresh marks Lay's Wavy brand's 20-year anniversary

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Apr 15, 2013, 07:00 ET

PLANO, Texas, April 15, 2013 /PRNewswire/ -- With the average adult consuming about 2.3 pounds of garlic each year^*, the demand for garlic in the U.S. clearly speaks for itself. In fact, Americans regularly turn to the flavorful bulb to add a delicious twist to just about any dish – from appetizers and main courses to desserts and even snacks. And now, as fans across the country prepare to celebrate National Garlic Day on April 19, Lay's Wavy, the ridged-cut potato chip brand from PepsiCo's Frito-Lay division, introduces another way to enjoy this beloved spice with the release of new Lay's Wavy Garlic & Sea Salt flavored potato chips.

"Garlic is a tried and true flavor – one our consumers have loved for decades," said Jennifer Saenz, senior director of marketing, Frito-Lay. "With Lay's Wavy Garlic & Sea Salt, we've brought the popular flavor back with a sophisticated sea salt twist – for an entirely new ridged potato chip taste experience that can be enjoyed with a favorite dip or straight from the bag."

In conjunction with the release of new Lay's Wavy Roasted Garlic & Sea Salt flavored chips, the Lay's Wavy brand is also introducing completely re-imagined packaging across the entire product line. Marking the first packaging change in the product line's 20-year history, the new Lay's Wavy chip bags will offer a more modern look and feel, with vibrant colors and a font that exudes the brand's approachable and playful personality to better appeal to its target female consumer.

*Source: ERS, USDA, 2011

New Lay's Wavy Roasted Garlic & Sea Salt flavored potato chips will be available in stores nationwide this month in a 9 1/2-oz. bag for a suggested retail price of $4.29. Single-serve sizes will be available for a limited time at participating retailers beginning summer 2013.

About Frito-Lay North America

Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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SOURCE Frito-Lay North America