Wild Planet Foods: Setting the Standard for Sustainably Sourced Seafood

MCKINLEYVILLE, Calif., June 1, 2020 /PRNewswire/ -- When seafood industry veteran Bill Carvalho saw the damaging environmental impact of common commercial fishing practices, he made a commitment to only source wild fish in a way that aligned with his strong personal values: respect the planet, take only what it can give, and waste nothing taken. After a particularly eye-opening visit to the Monterey Bay Aquarium with his family, the nonprofit's Seafood Watch program became Bill's guiding principle. In 2004, he founded Wild Planet Foods, the first large-scale sustainably focused seafood company in the country.

How fish are caught matters—not only for the health of the species, but for the health of the surrounding marine ecosystem and our planet as a whole. After all, Earth is an ocean planet with 71 percent of its surface covered with water. What happens in our oceans inevitably impacts our lands and all of us.

The oceans are at risk of reaching their breaking point from overfishing—and more pointedly—from "wrongly fishing." For example, the use of Fish Aggregating Devices (FADs) is a non-selective harvest method that attracts numerous species, not just a target species. These non-target fish become by-catch, or mortality discard, and are a waste of perfectly suitable meals for a hungry human race. Selective harvest methods for tuna, such as pole & line and trolling, have been the hallmark of Wild Planet's efforts since its inception. These methods rarely catch unintended species like other more conventional commercial tuna fishing methods such as longlining and purse seine fishing.

Having created the shelf-stable sustainable seafood category, Wild Planet has set the standard at retail locations across the country. Every Wild Planet seafood product meets or exceeds very specific sustainability criteria: (a) the species must not be overfished; (b) the habitat cannot be damaged by the fishing method; (c) the catch method must be virtually free from by-catch; and (d) any incidental catch of non-target species is utilized, not discarded.

Originally a tiny niche brand, Wild Planet Foods has grown into the fourth largest canned seafood company in the U.S. Today Wild Planet offers a wide array of wild seafood choices with outstanding taste and nutrition including tuna, salmon, sardines, mackerel, yellowtail and anchovies. The company has been instrumental in encouraging consumers to learn about the positive effect their purchasing power can have on the environment. As part of its mission, Wild Planet takes a leadership role in educating retailers and pressuring the industry at large to adopt sustainable policies and procedures. For more information about Wild Planet Foods or its products, please visit www.wildplanetfoods.com.

About Wild Planet

Seafood industry veteran Bill Carvalho founded Wild Planet Foods in 2004 to realize his vision of a superior line of seafood products sourced according to the highest environmental standards while providing excellent flavor and unsurpassed nutrition. Based in McKinleyville, California and 100% U.S. owned, Wild Planet is the first large-scale sustainably focused seafood company in the country. As an industry pioneer, the company supports selective harvest through the use of sustainable fishing methods, which helps preserve and protect the delicate marine ecosystem. Wild Planet has been repeatedly recognized for its procurement policies and practices by Greenpeace and provides guidance for corporate environmental standards at some of the nation's most influential grocers. The company proudly supports the livelihood of coastal communities around the globe by partnering with small-scale fishermen and canneries with unparalleled seafood expertise. For more information, visit WildPlanetFoods.com or call 800-998-9946.

Press Contact:
Danielle Caldwell
Crier Communications
310.274.1072 x214
[email protected]

SOURCE Wild Planet Foods

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