Who's Winning the Fan Engagement Game? Digital, Social and Basketball Collide Off-Court During the 2015 NCAA Basketball Tournament
Agency tracks tweets and announces winner tonight.
ST. LOUIS, April 6, 2015 /PRNewswire/ -- Wisconsin Badger fans are not only hoping for a win on the court at tonight's final tournament game against the Duke Blue Devils, but for the championship title in a March Madness social media off-court stand-off that has been intensifying among basketball fans since the first tip-off three weeks ago, as monitored by PostPogo, an aggregate data tool conceived by digital ad agency Moosylvania.
To help visualize the sheer volume and diversity of activity flowing through Twitter, Instagram and Vine throughout the tournament, Moosylvania used its social integration tool, PostPogo, to aggregate data and see which teams' fans are tweeting, Vining and posting to Instagram the most. Information by team and by game are streamed in real time at www.moosylvania.com/moose-march-madness/.
Even after Saturday night's games, fans from Kentucky and Wisconsin were leading the way in highest social media engagement, just ahead of fans from Notre Dame, Duke and Michigan State, in that order. Overall, PostPogo has collected more than 347,000 posts throughout the duration of the tournament.
"We believe that people want to interact with websites in the same way they interact with each other: in real time. That human, immediate connection is why consumers participate in your brand," said Norty Cohen, founder and CEO of Moosylvania. "We built PostPogo to help our clients reclaim their website as the 'home base' of their communication strategy. In this instance, it's home court. Check it out tonight."
Cohen said PostPogo provides a variety of marketing and promotional functions for marketers and their brands.
Moosylvania is an independent digital advertising agency recognized for its 50 Top Brands Millennial Ranking report http://moosylvania.com/millennials/ and for www.moosetracker.com, a data source of 2,500 digital case studies, free to the marketing industry. For more information, visit www.Moosylvania.com or call 314-644-7900.
Photo - http://photos.prnewswire.com/prnh/20150406/196610
SOURCE Moosylvania
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