Whoop(R) and Direct Intelligence Announce Agreement to Help Non-Profits Add Mobile to Communications Efforts

ATLANTA and SAN FRANCISCO, Jan. 28 /PRNewswire/ -- Whoop, the world's first web-based multi-modal mobile application platform, and Direct Intelligence, industry experts at integrating a non-profit organization's traditional, digital marketing and fundraising efforts, today announced a partnership to empower the non-profit community with mobile communication channels.  With more than 4.5 billion mobile devices in the world, this new partnership will help non-profits fully leverage the most popular means of communication in the world.  

"Our partnership gives non-profits an easy, seamless way to enter the mobile world without additional staff and with real revenue-generating possibilities," said Jeff Wilson, executive vice president of sales and marketing for Whoop. "By creating rich, engaging content that can be viewed on virtually any mobile device, non profits that use the Whoop platform will build richer, deeper relationships with their supporters and the general public."

The goal of the partnership is to easily give non-profits the ability to send personalized and relevant applications and messages to their many supporters to strengthen these relationships, and give end-users one-click access to mobile content and applications from these causes.  

To display their efforts, Direct Intelligence has built an application for the Direct Mail Association's Non-Profit Conference in Washington, DC later this week. To get the mobile application, text "dmanf" to 53000 (standard text rates apply).

"With use steadily increasing, mobile is the natural next step for how non-profits and their members will communicate with each other in the future," said Stephen King, founder and chief strategist at Direct Intelligence. "In the non-profit world, we've known for a long time that relationships matter. Studies show nearly 100% of a charity's donors are now carrying a mobile device and are ready and willing to connect via this medium. We are here to help non-profits enter and thrive in this arena to improve informational campaigns, increase donations, and loyalty, to maximize the lifetime value of their supporters and donors. As just one example, one need only look to the amazing, though not surprising, breadth and speed of individual donations via texting to the earthquake victims in Haiti."

Whoop communications can be made available in many languages in a form that works on any mobile device.  The ability for end users to connect with non-profits is limitless.  These mobile products include the ability to:

• Engage audiences with rich media updates on the mobile devices
• Conduct polls and surveys on issues, preferences, concerns
• Solicit donations, volunteers, support
• Establish "get out the vote" initiatives
• Generate grassroots support
• Create and publish a personalized mobile channel
• Leverage mobile media to increase renewals
• Leverage mobile to increase organizational awareness
• And more

Whoop and Direct Intelligence will hold a free "Get Edumacated" mobile marketing webinars for non-profits and member organizations on Monday, February 8, 2010 at 2:00 PM EST.

Topics covered in the Webinar include:

• Mobile market sweet spots and trends
• Content, apps and mobile channels: Who, What, When, Where, Why
• Publishing and distribution considerations: Device focus
• Mobile app and channel adoption strategies and tactics
• Designing for optimal user experiences
• Mobile best practice imperatives
• Live demonstration of the Whoop do-it-yourself web-based platform
• Review of successful apps and channels

"Communicating via mobile devices is bringing people and non-profits closer together," said King.  "Whoop is our platform of choice for mobile communications because it makes it simpler and easier to communicate across any network to any mobile device."

About Whoop. Whoop is the easiest, fastest and most affordable way to produce and publish rich mobile applications that run on virtually any mobile device. Whoop's unique do-it-yourself web-based studio environment gives enterprises complete, unfettered mobile channel control, reduces app production costs by up to 90%, exponentially expands app scalability and discoverability, and substantially enhances end user engagements. For more information, call +1-877-88Whoop or visit www.whoop.com.

About Direct Intelligence. Direct Intelligence provides marketing strategy and planning to organizations striving to integrate emerging Web 2.0, mobile and social networking technologies with traditional direct marketing efforts. We work to get you the best return on investment for your marketing and fundraising dollars, and with an average of 20+ years of experience, we know how to do that. Our specialties include social media, direct mail, mobile, advanced analytics, online advertising, web 2.0, video production, advocacy, and fundraising.  For more information, call +1-888-505-8836 or visit www.direct-intelligence.net.

SOURCE Whoop, Inc.

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