Who What Wear Unveils The Fall Issue Digital Magazine Starring Kate Bosworth
The visual content experience showcases The Who, The What and The Wear of Fall Fashion as an 100 percent shoppable style resource
LOS ANGELES, Sept. 19, 2017 /PRNewswire/ -- Who What Wear, the global media brand for aspirational yet accessible fashion content, announced today the launch of The Fall Issue, a continuation of its curated digital magazine that features the season's biggest trends and a behind the scenes look at the most stylish stars in entertainment. Known as the empowerment issue, this edition features an exclusive interview and pictorial with style darling Kate Bosworth, who has been chosen as cover star.
As an ode to print, The Fall Issue, presented by Saks Fifth Avenue, provides a continuation of Who What Wear's compelling coverage with a visual storyboard of trend reports, style guides, wardrobe how-tos and the latest fashion news. The issue, shot by Silja Magg and styled by Sarah Gore Reeves, gives readers an in-depth look at Bosworth's style secrets and how she's making an impact behind the camera. The empowerment issue will also feature actress Kiersey Clemons, fashion and beauty guru Linda Rodin and model Paloma Elsesser.
"Kate is an undisputed style icon and couldn't be a better fit for our Fall Issue cover," said Hillary Kerr, co-founder of Who What Wear. "Her poise on and off the screen and her dedication to meaningful work that empowers others perfectly represent our brand."
Kerr sat down for an extended 1-on-1 interview with Bosworth, where the actress and producer opened up about breaking fashion rules, her transition from actor to executive producer in her upcoming film Nona, and how she uses social media to uplift other women.
On her shift to producing, Bosworth shared: "It was almost like I felt like I was born to fill that role almost more so than acting, in a way. I love producing so much that if someone said to me, 'You will find a lot of success in this and you'll never be able to act again,' I would be fulfilled."
The editorial series will also feature original video and photography content, curated influencer shopping picks and interactive checklists, and the must-have Fall 2017 Trend Report that every fashion-obsessed girl craves.
To read and shop The Fall Issue, please visit http://www.whowhatwear.com/fall-issue
About CMG / Who What Wear
CMG is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee—CMG combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. CMG's two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively at Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.
Who What Wear is the leading online destination for aspirational yet accessible fashion content that is elevated, serviceable, and 100% shoppable. Through trend reports, celebrity style guides, wardrobe how-tos, and the latest fashion news, Who What Wear is your one-stop style resource.
The Fall Issue is a continuation of Who What Wear's digital magazine series that launched earlier this year with The Spring Issue helmed by Emma Roberts.
Credits:
Story By Hillary Kerr
Photography By Silja Magg
Styling By Sarah Gore Reeves
Prop Styling By Lizzie Lang
Makeup By Pati Dubroff
Hair Styling By Dennis Gots
Manicure By Stephanie Stone
Media Contact
Sara Alvarez Bard
Director of Brand Marketing & PR, Clique Media Group
[email protected]
SOURCE Who What Wear
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