White Paper Explores Big Data Impact on Hospitality, Travel and Tourism

ALEXANDRIA, Va., May 15, 2013 /PRNewswire-USNewswire/ -- A new white paper produced by SOCAP International, the Society of Consumer Affairs Professionals, describes how Big Data is transforming the Hospitality, Travel and Tourism (HTT) sector and, in the process, creating unprecedented challenges and opportunities for customer care professionals.

The white paper is written to help SOCAP members—customer care executives at leading brand name companies—identify the issues, see the possibilities, and parse the options in advancing a game changing Big Data agenda. 

"Now Arriving:  Big Data in the Hospitality, Travel and Tourism Sector" delves into the HTT paradigm shift and the contribution of Big Data to company competitiveness.  Much of this shift involves the increasing use of personalization to move from simple commercial transactions to robust customer interactions based on holistic views of relevant data and the ability to anticipate changing customer needs.  Big Data also poses big organizational challenges to HTT companies, so the white paper discusses the steps necessary for leveraging this technology.

"The importance of customer experience to the future of business cannot be overstated," said SOCAP President and CEO Matthew D'Uva.  "Whether it's traveling around the corner or around the world, Hospitality, Travel and Tourism companies will play an ever larger role in shaping this activity, and they will use Big Data to do it better and smarter.  Our members will be working to assure that this happens in the ways that truly reflect both the vision of their companies and the voice of their customers."

D'Uva said the white paper is one of many initiatives SOCAP will be undertaking to educate its members about Big Data, including webcasts, conference sessions and additional white papers.  A copy of the new white paper is available at http://bit.ly/SOCAP-bigdata-HTT.

About SOCAP

Headquartered in Alexandria, Virginia and formed in 1973, SOCAP is composed of over 2,000 best-in-class customer care executives and professionals from over 100 brand name companies throughout the U.S. and Canada.  SOCAP is a member-driven organization committed to promoting customer care and engagement as competitive advantages.  SOCAP members include vice presidents, directors, and managers of customer care and consumer affairs as well as hundreds of business partners, individuals representing the solution provider community.  SOCAP member benefits include education and training, peer-to-peer networking, relationship building, partnership programs, conferences and seminars, news and information, research, and more.

Visit SOCAP on the web at www.socap.org.

For More Information:
Marjorie Bynum, VP, Education and Communications
703-910-2473
[email protected]

SOURCE SOCAP International

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