White Castle® Launches Restaurant Loyalty Program, Craver Nation, and Rewards First-Time Sign-Ups with Free Combo Meal

Loyalty Program Uses White Castle App to Provide Members with Personalized Discounts and Offers

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Sep 10, 2020, 08:01 ET

COLUMBUS, Ohio, Sept. 10, 2020 /PRNewswire/ -- White Castle, the nation's first fast-food hamburger chain, has been creating memorable moments for its customers for 99 years. With its 100^th birthday just around the corner, the family-owned business has launched its first systemwide loyalty program with benefits that are customized to the uniqueness of each customer's Crave.

The Craver Nation loyalty program, named for the iconic chain's ardent fans or "Cravers," will provide valuable discounts and special offers to customers based on their individual purchase history at White Castle restaurants. Members will receive a free combo meal with four Original Sliders, a small order of fries and a small soft drink when they sign up.

"No two customers are quite alike, which is why we're offering a personalized experience that's not based on points or the number of purchases, but instead on their individual preferences at White Castle," said Lisa Ingram, president and CEO of White Castle and fourth generation family member. "We're looking forward to providing these special offers and creating even stronger connections with all beloved members of the Craver Nation."

Everyone is welcome in Craver Nation. They can sign up by downloading the White Castle mobile app and immediately receive the offer for a free combo meal plus more than $10 worth of additional savings to use in the month of September. New discount coupons and special offers will be added each month, and Cravers will also have the opportunity to participate in customer surveys that shape new products, purchase White Castle swag ahead of the general public, and gain access to other exclusive content and experiences. Many offers are available to use at the Castle and others are are ideal to use when ordering ahead via the app, which allows for contactless payment, something important to many customers today.

In partnership with technology partner Plexure, White Castle introduced the loyalty program earlier this year in select markets during a pilot phase. The purposeful rollout helped ensure the White Castle app was giving new Craver Nation members the best possible customer experience.

"It is a pleasure to partner with White Castle, whose commitment to delivering an engaging and personalized program is unrivaled," said Craig Herbison, CEO at Plexure. "Since the pilot phase, we have already seen significant uplifts in app adoption rates, customer engagement figures and offer redemptions. With the foundation now in place, there are some really exciting plans on the horizon for Craver Nation."

"We are excited for a new way to show our appreciation to the thousands and thousands of passionate White Castle fans," said Ingram. "Through this loyalty program, we're able to reward them and enhance their friendship with our brand and with the entire White Castle family."

About White Castle^®White Castle, America's first fast-food hamburger chain, has been making hot and tasty sliders as a family-owned business for almost 100 years. Based in Columbus, Ohio, White Castle started serving The Original Slider^® in 1921. Today White Castle owns and operates more than 360 restaurants dedicated to satisfying customers' cravings morning, noon and night and sells its famous fare in retail stores nationwide. The Original Slider, named in 2014 as Time Magazine's most influential burger of all time, is served alongside a menu of creatively crafted sliders and other mouthwatering food options, including White Castle's Impossible^™ Slider, named by Thrillist in 2019 as the "Best Plant-Based Fast Food Burger." White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants, bakeries and frozen-food processing plants. White Castle is known for the legendary loyalty of its team members, more than 1 in 4 of whom have worked for White Castle for at least 10 years, and of its faithful fans, affectionately referred to as Cravers, many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app, available at iTunes App Store or Google Play, makes it easy for Cravers to access sweet deals and place pickup orders any time. They can also have their orders delivered using one of White Castle's delivery partners. For more information on White Castle, visit whitecastle.com.

SOURCE White Castle