Two new shake parfaits make their cool debut
COLUMBUS, Ohio, April 11, 2023 /PRNewswire/ -- April is all about the "heat" and the "sweet" at White Castle, America's first fast-food hamburger chain and home of The Original Slider®. First, the 1921 Slider with ghost pepper cheese is making its triumphant return. Second, this month also marks the introduction of two new limited time only shake parfaits, the Caramel Butter Cake Shake Parfait and the OREO® Cookie Shake Parfait.
The 1921 Slider with ghost pepper cheese features a seared and seasoned 100% beef patty, topped with caramelized grilled onions, lettuce, tomato, two pickles, and a slice of blazing hot ghost pepper cheese. Those fixings are nestled between White Castle's signature bun made in its very own bakeries.
Inspired by the very first hamburger White Castle made when it opened in 1921, the 1921 Slider became a permanent menu item in April 2021. The 1921 Slider with ghost pepper cheese first appeared on the menu as a limited time offering in 2022 and became an instant hit with Cravers. Ghost pepper cheese is also available to add on any Slider on the menu. The 1921 Slider with ghost pepper cheese is available April 10 through June 18 or while supplies last.
"We're always looking for ways to give Cravers what they want, and they've been vocal in letting us know they were looking forward to the return of the 1921 Slider with ghost pepper cheese," said Jamie Richardson, vice president at White Castle. "This Slider embraces the spice of the cheese while maintaining the flavors and deliciousness that Cravers anticipate every visit."
To make sure it doesn't get too hot in here, White Castle is unveiling shake parfaits in two limited-edition flavors: caramel butter cake and OREO® cookie. These two new additions from the White Castle culinary innovation team were the flavors consumers asked for. The Caramel Butter Cake Shake Parfait is a creation of the White Castle culinary team featuring layers of butter cake crumbles, made from White Castle's very own Gooey Butter Cake on a Stick and topped with salted caramel sauce. The OREO® Cookie Shake Parfait is White Castle's classic shake with layers of OREO® cookie pieces. Both shake parfaits will be available through the end of August or while supplies last.
White Castle is introducing something else in addition to these limited-time menu items. This summer, the iconic restaurant brand is also rolling out a new design for its 20-slider Crave Clutch. Sporting a karaoke machine, the Crave Clutch is the perfect sized package for families and small gatherings. Representing everyday Slider value, the Crave Clutch is a convenient option for families on the go or friends hosting a weekend gathering.
"The importance of value for families has been at the core of our service model since day one," Richardson said. "As its name suggests, the Crave Clutch certainly comes in clutch for Cravers looking for wiggle room in their budget while still enjoying a satisfying meal."
About White Castle®
White Castle, America's first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates more than 350 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including Time magazine's "Most Influential Burger of All Time" (2014, The Original Slider®) and Thrillist's "Best Plant-Based Fast-Food Burger" (2019, Impossible™ Slider). In 2021, Fast Company named the fast-food pioneer one of the "10 Most Innovative Dining Companies." White Castle, which earned the Great Place to Work® Certification™ in 2021 and 2022, is known for the legendary engagement of its team members, more than 1 in 4 of whom have worked for the business for at least 10 years. White Castle is beloved by its passionate fans ("Cravers"), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the Craver Nation® loyalty program, access sweet deals and place pickup orders at any time. They can also have their orders delivered using one of White Castle's delivery partners. For more information on White Castle, visit whitecastle.com.
SOURCE White Castle
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