When Facebook Targeted Advertisement Goes Too Far
Jewelry eRetailer iDIAMONDS CEO publishes a personal video apology to a Facebook user, who felt that one of the company's targeted ads was "damned creepy."
NEW YORK, June 30, 2015 /PRNewswire/ -- All online marketers know the benefits and the power of targeted advertising on social networks, with Facebook offering endless targeting options, reaching potential clients has never been easier.
But "with great power comes great responsibility" and many times advertisers forget that people might not be too happy with their personal data used for marketing purposes.
So was the case with one of iDiamonds engagement rings ads that was targeted to Facebook users, who changed their relationship status to "engaged."
While most users responded with a typical "like," one user named Kevin felt the need to fully express his displeasure.
Unfortunately, due to the usage of inappropriate language iDiamonds deleted the comment, but it did not go unnoticed.
iDiamonds CEO Dan Gildoni together with Marketing Officer Greg Kunin and Art Director Rachel Doades, decided to film an apology video to put a smile on Kevin's face.
"We had no intention to offend anyone and we are truly sorry for Kevin's negative feelings. We hope he and his fiancée will be happy and that there are no hard feelings." #SorryKevin
The full video is available at following link: https://www.youtube.com/watch?v=YqUOu75dEUU
Contact: [email protected]
Website: www.idiamonds.com
Phone/Text: 1.800.501.33012
Logo - http://photos.prnewswire.com/prnh/20150630/227001LOGO
SOURCE iDiamonds
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