When Bras Offer A Different Kind Of Support: Vanity Fair® Lingerie Donates 50,000 Bras To Empower Women At Dress For Success®

BOWLING GREEN, Ky., Sept. 20, 2016 /PRNewswire/ -- Any woman will tell you a well-fitting bra is essential to feeling confident in your outfit. The women of Dress for Success® Worldwide can attest. For the third consecutive year, Vanity Fair® lingerie has partnered with Dress for Success, an international not-for-profit organization that empowers women to achieve economic independence, to donate 50,000 brand-new bras to the organization. Now, women who reach out to Dress for Success when looking to secure a job or achieve their goals will not only receive professional attire, but they'll also receive the proper foundation for that outfit – a brand new bra from Vanity Fair.

The partnership continues this fall as Vanity Fair launches Buy One, Get One [Free], Give One, a series of in-store nationwide events held at retailers such as Kohl's, Macy's and Sears, that promises to donate an additional 50,000 brand-new bras to Dress for Success in hopes to provide one bra to nearly every woman who walks through the doors of the organization this year. Over the past three years, Vanity Fair has donated 100,000 new bras to the organization.

"At Vanity Fair, we believe the right bra can truly change a woman's life by giving her a fundamental foundation and a renewed sense of self-confidence," said Karen Kendrick, vice president of brand communications, Vanity Fair Brands, LP. "Shoppers across the country can help give women that confidence by participating in Vanity Fair's Buy One, Get One [Free], Give One events this fall. When shoppers buy one Vanity Fair® bra in-store, they will get one for free and Vanity Fair will donate a new bra to Dress for Success on their behalf."

Vanity Fair will host Buy One, Get One [Free], Give One events at the following national and regional retailers this fall:

• Kohl's: Sept. 15 – Sept. 25, 2016
• Macy's: Oct. 7 – Oct. 16, 2016
• Bealls: Oct. 16 – Oct. 22, 2016
• Sears: Oct. 23 – Oct. 29, 2016
• Boscov's: Oct. 23 – Oct. 29, 2016
• Belk: Oct. 30 – Nov. 6, 2016

Vanity Fair will also host fit events at designated retail locations across the country where shoppers will have an opportunity to receive a free bra fitting from Vanity Fair fit experts.

"We are so grateful to Vanity Fair for joining us in our endeavor to help women thrive in work and in life," said Joi Gordon, CEO of Dress for Success Worldwide. "Many of the women who reach out to Dress for Success are looking to get back on their feet and are often searching for a job. With the help of Vanity Fair, when selecting a polished suit for an upcoming job interview, women are now able to pick out a new bra to provide the right foundation and support needed to give them the confidence and encouragement to have a successful interview."

Gordon adds that while many women anticipate they'll receive clothing during the suiting process, they don't expect to receive a brand-new bra.

"Receiving a Vanity Fair bra is truly the highlight for many of our women and we thank Vanity Fair for their continued donations and support," said Gordon.

The partnership between Vanity Fair and Dress for Success began as a product of Vanity Fair's Women Who Do™ initiative– a powerfully uplifting campaign dedicated to praising and celebrating the everyday triumphs of women everywhere, while highlighting the brand's long-standing commitment to producing quality, elegant lingerie. Ultimately, Vanity Fair hopes to inspire women to support, encourage and celebrate each other.

For more information about Vanity Fair lingerie or to find a BOGOGO event near you, visit vanityfairlingerie.com/info/BOGOGO. The BOGOGO promotion is offered for a limited time only. Please refer to local participating stores for details. For more information about Dress for Success, visit dressforsuccess.org.

ABOUT VANITY FAIR® LINGERIE
For nearly 100 years, Vanity Fair® has been the lingerie brand women look to for undeniable support, lift and elegance. With keen attention to detail, Vanity Fair offers stylish and elegant lingerie that delivers the benefit-driven solutions needed to provide women with confidence all day long. Making style and comfort effortless, Vanity Fair offers beautiful bras, panties and other intimate apparel that are on-trend yet perfect for everyday wear. The Vanity Fair® brand is owned by Vanity Fair Brands, LP, a Fruit of the Loom company headquartered in Bowling Green, KY.

About Dress for Success® 
Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to almost 145 cities in 21 countries. To date, Dress for Success has helped more than 925,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.

Maggie Miller, 618.334.7891, [email protected]
Brooke Ehlers, 816.589.6391, [email protected]

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SOURCE Vanity Fair lingerie

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