What Donut Dreams are Made of: Entenmann's Crowdsources its Newest Limited-Edition Donut Flavor

Iconic Baked Goods Brand Launches its First-Ever "Fan Flavor Challenge & Sweepstakes" Allowing Fans to Submit their Dream Donut for the Chance to Win Sweet Prizes and Have Their Donut Made During the 2019 Holiday Season

News provided by

Bimbo Bakeries USA

May 20, 2019, 10:21 ET

ISLANDIA, N.Y., May 20, 2019 /PRNewswire/ -- With Entenmann's^®, Everyone's Got A Favorite^® – and now one lucky fan's dream donut could be the next to rise to the top! Entenmann's Bakery, a division of Bimbo Bakeries USA, announced today that it is now accepting entries for its first-ever Fan Flavor Challenge & Sweepstakes. Through June 14, 2019, fans can submit their donut flavor idea at www.Entenmanns.com/FanFlavorChallenge for the chance to have their creation made during the 2019 holiday season, in addition to more exciting and delicious prizes.

"At Entenmann's, we're pretty nuts for donuts and are lucky to have a passionate fan base that loves the irresistible baked good as much as we do," said Jason Amar, Director of Marketing at Entenmann's. "We are constantly innovating and expanding our donut selection based on fan feedback and are excited to up the ante this year and let them decide our next offering in celebration of our favorite holiday, National Donut Day. We can't wait to see – and taste – what they come up with!"

Just in time for National Donut Day, donut lovers can enter the Challenge via the online entry form using the "Flavor Maker" to choose their favorite base, flavor, glaze and topping, and then provide a creative name, along with a short summary describing why they are an Entenmann's Donut fan. Each Challenge entry will be reviewed by a panel of qualified judges, including Chief Donut Officer Rana Al-Nahhas. The grand prize winner will receive $5,000 and a year's supply of donuts, and a chance to have their donut made during the 2019 holiday season. Two runners-up will also receive the sweet reward of free donuts for a year and $1,000 each.

Upon completion of the Challenge entry, fans can follow the instructions provided to share their original creation on Facebook or Twitter to receive one Sweepstakes entry to be placed into a random drawing for a chance to win the $1,000 Sweepstakes Grand Prize.

Specially marked Fan Flavor Challenge & Sweepstakes boxes of Entenmann's Donuts are now available for purchase. No purchase is necessary to enter the Fan Flavor Challenge & Sweepstakes. For more information about Entenmann's Fan Flavor Challenge & Sweepstakes, including official rules, visit www.Entenmanns.com/FanFlavorChallenge.

About Entenmann's^® Bakery
Entenmann's history dates back more than 120 years to 1898 when William Entenmann opened his first bakery in Brooklyn, New York. By the 1960s the company was selling delicious donuts throughout the New York metropolitan area; by the 1970s it began selling nationwide. Today, Entenmann's markets over 100 different baked goods in the U.S., producing more than one billion donuts annually – one of which is the #1-best-selling classic Entenmann's Rich Frosted Donut introduced in 1973.

About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU), headquartered in Horsham, PA, is the nation's leading baking company providing the highest quality baked goods at a great value to customers and consumers. This includes well-known brand Entenmann's^®, producer of top quality donuts and cakes since 1898. Our team of 22,000 U.S. associates operates more than 60 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold^®, Bimbo^®, Boboli^®, Brownberry^®, Entenmann's^®, Freihofer's^®, Heiner's^®, Marinela^®, Mrs Baird's^®, Nature's Harvest^®, Oroweat^®, Sara Lee^®, Stroehmann^®, Thomas'^®, and Tia Rosa^®. BBU is owned by Mexico's Grupo Bimbo, S.A.B de C.V., the world's largest baking company with operations in 22 countries.