Wet Tissue And Wipe Market size to increase by USD 10.78 Billion between 2024 to 2029, Market Segmentation by Application, Distribution Channel, Geography, Technavio

NEW YORK, Jan. 15, 2025 /PRNewswire/ -- The global wet tissue and wipe market size is estimated to grow by USD 10.78 billion from 2025 to 2029, according to Technavio. The market is estimated to grow at a CAGR of over 8.1% during the forecast period. The report provides a comprehensive forecast of key segments below- 

Segmentation Overview

1. Application 
• 1.1 Personal care
• 1.2 Household
• 1.3 Industrial commercial and institutional
2. Distribution Channel
• 2.1 Offline
• 2.2 Online
3. Geography 
• 3.1 Europe
• 3.2 North America
• 3.3 APAC
• 3.4 South America
• 3.5 Middle East and Africa
4. Country
   US, Germany, France, China, and India

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1.1 Fastest growing segment:

The personal care segment of the wet tissue and wipe market includes baby wipes, facial wipes, and feminine wipes. These products are highly regulated due to health concerns and are made primarily from non-woven fabrics and natural fibers like cotton. The demand for eco-friendly, natural, and chemical-free options is increasing, leading to significant investment in these products. Baby wipes, the largest category, are used to clean sensitive baby skin and are made from soft, absorbent materials. Wet facial tissues and wipes are popular due to rising skin concerns caused by pollution. Vendors offer various types, such as oily, normal, dry, and sensitive, and provide additional functions like cleansing, moisturizing, and makeup removal. Travel packs are also convenient for consumers. These factors are expected to boost the growth of the personal care segment and the global wet tissue and wipe market.

Analyst Review

The Wet Tissue and Wipe market encompasses a wide range of disposable hygiene and cleaning products. These include, but are not limited to, disposable face wipes, eye wipes, travel wipes, and cleansing cloths. The market offers various types such as nourishing, multi-purpose, disinfectant, eco-friendly, and antibacterial wipes. Additionally, there are specialized wipes like soothing shea butter wipes, makeup remover wipes, essential oil wipes, and fragrance-free wipes. The market caters to diverse consumer needs with offerings like gentle wipes for sensitive skin, cooling wipes, and even pet wipes. Eco-conscious consumers can opt for sustainable, biodegradable, and plastic-free wipes. The market continues to innovate with products like reusable wipes, moist wipes, and menstrual care wipes. Some wipes are infused with moisturizing ingredients, while others are designed for specific purposes like micellar wipes for deep cleansing or antibacterial wipes for disinfection. The market also includes a variety of wipes for household use and for various industries like healthcare and food service.

Market Overview

The Wet Tissue and Wipe market is witnessing significant growth due to increasing health consciousness and the need for personal care and hygiene. Wet tissues and wipes offer convenience and are essential in various sectors such as healthcare, industrial, and retail. They are used for organizing toilets, cleaning sensitive skin, and even as kitchen wipes. The use of disinfectant tissues and wipes is crucial in preventing possible diseases caused by bacteria and germs. Plastic substances are being replaced with environment-friendly alternatives like spun lace technology, aka wetland or airlaid, to address the growing concern for the environment. Innovative approaches include the introduction of organic wet tissues, biodegradable wipes, and fragrances. The market caters to diverse needs, including babies, personal hygiene, beauty appliances, and even urinary catheters. However, growth deprivation can occur due to transportation issues and sales challenges in some regions. The market is not limited to household use but also includes specialized goods for industries like healthcare and SA, where germ-free and bacteria-free wipes are crucial. The market is expected to continue growing due to the convenience they offer, time savings, and the increasing awareness of health issues.

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Key Topics Covered:

 1 Executive Summary
 2 Market Landscape
 3 Market Sizing
 4 Historic Market Size
 5 Five Forces Analysis
 6 Market Segmentation
 7 Customer Landscape
 8 Geographic Landscape
 9 Drivers, Challenges, and Trends
10 Venodr Landscape
11 Vendor Analysis

• Beiersdorf AG
• Coterie Baby Inc.
• Daio Paper Corp.
• DR. Fischer Ltd.
• Edgewell Personal Care Co.
• Essity AB
• GAMA Healthcare Ltd.
• Henkel AG and Co. KGaA
• Kimberly Clark Corp.
• Ontex BV
• Papier Creations
• PDI Inc.
• Pigeon Corp.
• S.C. Johnson and Son Inc.
• The Clorox Co.
• The Procter and Gamble Co.
• Unicharm Corp.
• Unilever PLC

12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio